# Paper-Colored Sneakers The Adidas Originals Tubular Nova Sneakers Feature a Beige Cardboard Hue By M | Published 2016-05-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nova-sneakers References: [hypebeast](http://hypebeast.com/2016/5/adidas-originals-tubular-nova-cardboard-sneaker) & [adidas](http://www.adidas.com) Fashion often sources a variety of adjacent industries of inspiration, and the Adidas Tubular Nova sneakers keep in line with this theme by turning to paper as the influence for the shoe's color palette. The sneakers opt for an off-white colorway inspired by cardboard to give consumers a casual and nude shoe that can be worn on a daily basis to the gym and beyond. The Tubular Nova sneakers offer a variety of beige hues that are accented with a suede upper to give the athletic shoe a sophisticated appearance. The cardboard shade is a deeper beige hue completed with darker khaki detailing and a white sole. The shoes are complete with matching beige laces that complete the minimal yet dapper footwear. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 63% | Activity: 51% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Footwear:** Developing sneakers made of eco-friendly and biodegradable materials could provide disruptive innovation opportunities. - **Minimalist Fashion:** Creating simple and versatile clothing and footwear options could tap into the growing trend of minimalistic aesthetics. - **Natural Color Palette:** Exploring the use of earthy and neutral tones in fashion products could cater to consumers who seek a more organic and muted style. ### Sectors Adopting This - **Fashion:** The fashion industry could explore sustainable and minimalist approaches to create environmentally friendly and versatile footwear. - **Athletic Footwear:** The athletic footwear industry could adopt natural color palettes to offer consumers more subdued and nature-inspired options. - **Sustainable Materials:** Industries involved in materials innovation could explore eco-friendly alternatives to develop sneakers with minimal environmental impact. ## Related on Trend Hunter - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Earthy Tonal Running Sneakers](https://www.trendhunter.com/trends/ghost-sprint.md) - [Pastel Easter-Ready Sneakers](https://www.trendhunter.com/trends/the-adidas-samba-og.md) - [Neutral-Colored Y2K Sneakers](https://www.trendhunter.com/trends/nike-p6000-premium.md) - [Beige Suede Technical Sneakers](https://www.trendhunter.com/trends/xalp-sneaker.md) - [Militaristic Tonal Luxe Sneakers](https://www.trendhunter.com/trends/bw-army-lux.md) - [Neutral Stealthy Trail Footwear](https://www.trendhunter.com/trends/marathon-tr.md) - [Neutral Tonal Hiking Sneakers](https://www.trendhunter.com/trends/tor-ultra-lo-1.md) - [Exclusive Hairy Textural Sneakers](https://www.trendhunter.com/trends/campus-00-1.md)