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# High-Visibility Running Jackets
The Nova Illuminated Smart Jacket Can Be Seen from 400 Meters Away

By Ell Smith | Published 2017-12-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/nova-illuminated-smart-jacket
References: [digitaltrends](https://www.digitaltrends.com/outdoors/nova-smart-running-jacket/?utm_source=feedly&utm_medium=webfeeds#/8) & [indiegogo](https://www.indiegogo.com/projects/nova-world-s-first-self-illuminating-jacket-running)

Running in the dark can put athletes at risk, which is why the [Nova](https://www.trendhunter.com/trends/nova-cooler) illuminated smart jacket was created, offering runners a safer means of completing late night or early morning workouts.

This jacket helps runners stay visible while eliminating the need for bulky gear, like [head lamps](https://www.trendhunter.com/trends/biolite-headlamp-dash-450) or [reflective bands](https://www.trendhunter.com/trends/radian-wingman). This jacket comes complete with an array of features and functions that equally prioritize safety and comfort, making for the perfect addition to any athlete's closet. The Nova jacket features a series of green lights which offer enhanced visibility on both the front and back of the runner. These lights can shine in two different brightness modes, making the runner visible from as far as 400 meters away.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 99% | Activity: 98% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Why This Trend Is Growing

- **High-visibility Running Jackets:** Disruptive innovation opportunity: Develop smart running jackets that incorporate advanced lighting technology and enhance visibility for athletes.
- **Safer Nighttime Workouts:** Disruptive innovation opportunity: Create innovative safety solutions for athletes, such as smart wearables that improve visibility during night runs.
- **Eliminating Bulky Gear:** Disruptive innovation opportunity: Design lightweight and comfortable athletic gear that eliminates the need for bulky accessories like headlamps or reflective bands.

### Industries Being Reshaped

- **Athletic Apparel:** Disruptive innovation opportunity: Introduce smart fabrics and technologies into the athletic apparel industry to improve safety and visibility for athletes.
- **Wearable Technology:** Disruptive innovation opportunity: Combine wearable technology and safety features to develop new smart products for fitness enthusiasts.
- **Sports Accessories:** Disruptive innovation opportunity: Develop innovative sports accessories that enhance visibility and safety for athletes engaging in nighttime activities.

## Related on Trend Hunter

- [High Visibility Activewear Ranges](https://www.trendhunter.com/trends/ciele-nite-rite.md)
- [Wearable Runner Safety Lights](https://www.trendhunter.com/trends/hokolite-runnerbright.md)
- [Magnetic Athlete Safety Lights](https://www.trendhunter.com/trends/scoutlite-blinko.md)
- [Smart Olympic Jackets](https://www.trendhunter.com/trends/team-usa-smart-olympic-jacket.md)
- [Phosphorescent Color-Changing Jackets](https://www.trendhunter.com/trends/vollbak-firefly-jacket.md)
- [Performance Running Headlamps](https://www.trendhunter.com/trends/biolite-headlamp-dash-450.md)
- [Low Light Running Headwear](https://www.trendhunter.com/trends/lumos-headband-by-on.md)
- [LED Light-Integrated Running Belts](https://www.trendhunter.com/trends/the-lumabelt.md)
- [Protective Silver-Infused Jackets](https://www.trendhunter.com/trends/shielding-jacket.md)