# At-Home Wedding Shopping Platforms NOVA by Enaura's Elevated Experience Suits the Modern Bride By Laura McQuarrie | Published 2022-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nova-by-enaura References: [prnewswire](https://www.prnewswire.com/news-releases/enaura-bridal-un-veils-at-home-wedding-dress-shopping-platform-nova-by-enaura-301473456.html) & [novabridal](https://novabridal.com/) [NOVA](https://www.trendhunter.com/trends/smart-ring-design) by Enaura is a standalone online wedding dress shopping experience and it sets itself apart as a shopping platform that brings the "full-service wedding dress and accessory shopping experience into the home." With intuitive body measurement techniques and at-home try-on options, brides and their loved ones are supported with elevated experiences that are focused on comfort and accuracy. Enaura Bridal got its start in 2013 and this new venture introduces a [capsule collection of wedding gowns](https://www.trendhunter.com/trends/feather-kissed-collection) for the modern bride that are sleek, elegant and minimalist. With styles ranging from $2,000 to $3,000, NOVA by Enaura delivers on customizable, made-to-order gowns. Enaura Bridal founder Sohil Mistry says, "To date there has not been an [e-commerce platform](https://www.trendhunter.com/trends/lovebird) that offered an end-to-end online shopping experience for bridal wear. With NOVA by Enaura, we have set our sights on designing and creating a full-service, online retail space for brides looking for that sensory bridal gown shopping experience from the comfort of their home." ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 6% | Activity: 11% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### Key Themes Behind This Trend - **At-home Bridal Shopping:** Online platforms that recreate the full wedding dress shopping experience remotely, offering customization and convenience. - **Virtual Fitting Technologies:** Innovative tools that accurately take body measurements, enabling customers to virtually try on products for a perfect fit. - **Affordable Luxury Bridal Wear:** Trend towards budget-conscious, yet high-quality and customizable wedding gowns for the modern bride. ### Where This Applies - **E-commerce:** Online retail platforms can expand their selection to include comprehensive bridal wear, targeting brides seeking convenience and flexibility. - **Fashion Tech:** Companies specializing in creating virtual fitting and body measurement technologies have opportunities for growth in the bridal wear market. - **Bridal Fashion:** Wedding gown designers and brands can optimize their production processes and focus on affordable luxury to cater to budget-conscious brides. ## Related on Trend Hunter - [Custom Bridal Labs](https://www.trendhunter.com/trends/les-aimants.md) - [Bridal-Focused Retail Concepts](https://www.trendhunter.com/trends/bridal-shopping.md) - [Efficient Made-To-Order Wedding Services](https://www.trendhunter.com/trends/madetoorder-dresses.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [All-In-One Wedding Platforms](https://www.trendhunter.com/trends/davids-bridal-1.md) - [Comfort-Focused Bridal Apparel](https://www.trendhunter.com/trends/pearly-mini-dress.md) - [One-Stop-Shop Bridal Boutiques](https://www.trendhunter.com/trends/bridal-boutiques.md) - [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md) - [Digitally Customizable Bridesmaid Dresses](https://www.trendhunter.com/trends/couture-technologies.md)