# Nouveau Hipster Editorials 'He's Got the Look' Marries Eccentric Menswear with Playful Accessories By Jana Pijak | Published 2015-08-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nouveau-hipster References: [fuckingyoung.es](http://fuckingyoung.es/hes-got-the-look/) & [manuscriptdaily](http://www.manuscriptdaily.com/) From Normcore to Health Goth, the definition of hipster fashion is constantly changing -- Manuscript's nouveau hipster editorial explores some of the most popular menswear fads from recent years and blends them together in a visually bold image series. 'He's Got the Look' pokes fun at popular menswear fads like grunge garments and [luxe sportswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026) and pairs fashion staples with exaggerated hipster essentials like beret hats and oversized, lens-less frames. The series is lensed by photographer Jordan Graham and features styling by Jolyon Mason who mixes the season's hottest sportswear and outerwear staples with more [eccentric statement pieces](https://www.trendhunter.com/trends/khaotique-noir) that almost appear thrifted. Manuscript magazine's captivating exclusive is an amalgamation of nouveau hipster fashions that are both visually bold and experimental. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 96% | Activity: 77% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Normcore Fashion:** Disruptive innovation opportunity: Develop a line of normcore-inspired fashion that combines minimalist and basic wardrobe pieces with unexpected twists, appealing to the hipster demographic. - **Playful Accessories:** Disruptive innovation opportunity: Create a line of eccentric accessories that blend traditional fashion staples with unique, quirky elements, catering to the demand for individuality and self-expression. - **Blending Fashion Fads:** Disruptive innovation opportunity: Design a collection that combines multiple fashion fads and subcultures, creating a fresh and unique style for those who value eclectic fashion choices. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Introduce a new retail model that curates and sells a mix of mainstream and niche fashion trends, catering to the constantly evolving preferences of hipster fashion enthusiasts. - **Accessories Design:** Disruptive innovation opportunity: Develop a line of accessories that cater to the growing demand for playful, extravagant pieces that reflect individuality and a sense of irony. - **Editorial Photography:** Disruptive innovation opportunity: Adopt a fresh approach to editorial photography by capturing images that blend different fashion fads, appealing to a diverse audience of trendy fashion enthusiasts. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)