# Co-Created Milky Toners The Nourishing Rice Milk Hydrating Toner is a Fresh INKEY Lab Creation By Laura McQuarrie | Published 2026-02-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nourishing-rice-milk-hydrating-toner References: [theindustry.beauty](https://theindustry.beauty/the-inkey-list-turns-community-feedback-into-first-co-created-skincare-launch/) & [uk.theinkeylist](https://uk.theinkeylist.com/products/nourishing-rice-milk-toner)  The Nourishing Rice Milk Hydrating Toner is the third product out of [The Inkey List's](https://www.trendhunter.com/trends/repairing-and-plumping-moisturizer) test-and-learn [INKEY Lab](https://www.trendhunter.com/trends/inkey-lab-and-boots), and the first co-created product developed alongside the ingredient-focused skincare brand's community. This new product began with co-founder Colette Laxton asking: "If you could create any product next, what would it be?" In response, The Inkey List's engaged community shared thousands of ideas, and a highly active group of INKEY Insiders was invited to participate in the development process. With customers wanting a comforting, hydrating solution for skin barrier support, the Nourishing Rice Milk Hydrating Toner was born as a lightweight, replenishing aid with RiFirm to boost the production of collagen, and a hydrating humectant complex. Geared towards fans in the know, the Nourishing Rice Milk Hydrating Toner is exclusive to The Inkey List's site and [TikTok Shop](https://www.trendhunter.com/trends/peel-shots). ## Trend Insights (Trend Hunter) - Score: 8.4/10 - Popularity: 93% | Activity: 94% | Freshness: 66% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Community Co-creation:** Customer-led formulation processes that turn engaged brand communities into iterative R&D partners, reshaping product development timelines. - **Ingredient-focused Transparency:** Emphasis on named actives such as RiFirm and rice milk that elevates ingredient storytelling, driving trust and perceived efficacy in formulations. - **Platform-exclusive Product Drops:** Limited-release launches via brand websites and social commerce channels that create scarcity-driven demand and direct consumer data capture. ### Sectors Adopting This - **Beauty and Personal Care Retail:** Retail channels encountering demand for hyper-personalized, community-tested SKUs that challenge traditional merchandising and inventory strategies. - **Social Commerce Platforms:** Short-form video marketplaces functioning as primary launchpads and feedback engines for niche products and trend acceleration. - **Cosmetic Ingredients and Biotech:** Ingredient suppliers developing proprietary actives like RiFirm that become strategic differentiation points in co-created formulations. ## Related on Trend Hunter - [Glow-Boosting Gen Alpha Skincare](https://www.trendhunter.com/trends/yes-day.md) - [Co-Created Body Oils](https://www.trendhunter.com/trends/blue-spirulina-body-oil.md) - [High-End Science-Backed Serums](https://www.trendhunter.com/trends/sciencebacked-serum.md) - [Co-Created Menopause Skincare](https://www.trendhunter.com/trends/revival-vitality-menopause.md) - [Hydrating Milky Toners](https://www.trendhunter.com/trends/green-tea-ceramide-milk.md) - [Menopause Skincare Collections](https://www.trendhunter.com/trends/menopause-skincare.md) - [Longevity Skincare Systems](https://www.trendhunter.com/trends/elm-biosciences.md) - [Menopause-Specific Skincare](https://www.trendhunter.com/trends/state-of.md) - [Accessible High-Performance Skincare](https://www.trendhunter.com/trends/versed-skincare.md)