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# Diamond-Infused Nourishing Lip Treatments
BUXOM's Lip Scrub & Balm Set is Luxurious

By Kalin Ned | Published 2021-10-28 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/nourishing-lip-treatments
References: [sephora](http://www.sephora.com/) & [buxomcosmetics](https://www.buxomcosmetics.com/lips)

BUXOM offers a special-edition nourishing lip treatment that makes for a great gift for one's self or a loved one. The set, which is titled THE ROYAL LIP TREATMENT, includes the Power-full Lip Scrub in Black Diamond and the Power-full Plump Lip Balm in Dolly Fever.

There are a number of benefits associated with this nourishing lip treatment. The Black Diamond, for example, is infused with real diamond powder which works to exfoliate the lips. It also provides a strongly luxurious feel. The Power-full Plump Lip Balm, on the other hand, supplements by wrapping the lips in moisture and leaving a mauve tint. The two can be used separately or layered together.

The nourishing lip treatment by BUXOM can be accessed through Sephora on Cyber Monday.

Image Credit: BUXOM

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 35% | Activity: 58% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Luxury Lip Treatments:** The luxury lip treatment trend continues to grow in cosmetics, with opportunities for companies to develop new and innovative products that focus on nourishing and hydrating the lips.
- **Diamond-infused Cosmetics:** Adding real diamond powder to cosmetics, such as lip treatments, can create a unique selling point and a way for companies to differentiate themselves in the market.
- **Special-edition Gift Sets:** Special-edition gift sets, like BUXOM's THE ROYAL LIP TREATMENT, provide companies with an opportunity to offer consumers a unique and exclusive product that is perfect for gifting during the holiday season.

### Sectors Adopting This

- **Cosmetics:** The cosmetics industry has the opportunity to create new and innovative luxury lip treatments that focus on nourishing and hydrating the lips, using unique ingredients like diamond powder.
- **Gift Retail:** Retailers, especially those targeting the holiday market, can offer exclusive special-edition gift sets, like BUXOM's THE ROYAL LIP TREATMENT, to consumers looking for unique and luxurious gift options for themselves or their loved ones.
- **Jewelry:** Jewelry companies can explore the trend of adding diamond powder to cosmetics, like BUXOM's Black Diamond lip scrub, as a way to expand their product offerings and cater to beauty-conscious customers.

## Related on Trend Hunter

- [Multidimensional Lip Oils](https://www.trendhunter.com/trends/sugar-plum-shimmer-lip-oil.md)
- [Probiotic Lip Treatments](https://www.trendhunter.com/trends/glaze-plumping-lip-treatments.md)
- [Multi-Use Lip Treatments](https://www.trendhunter.com/trends/plumpc-tripeptide-lippe-mask.md)
- [Decadent Lip Treatment Balms](https://www.trendhunter.com/trends/lipsoftie.md)
- [Caramel-Scented Lip Treatments](https://www.trendhunter.com/trends/maracuja-juicy-melt-mask.md)
- [Mood-Boosting Lip Treatments](https://www.trendhunter.com/trends/peptide-lip-treatment.md)
- [Liquid Balm Lip Treatments](https://www.trendhunter.com/trends/liquid-balm.md)
- [Two-Step Lip Treatments](https://www.trendhunter.com/trends/lip-basting.md)
- [Lip Plumping Gift Sets](https://www.trendhunter.com/trends/the-plasma-set.md)
