# Natural Haircare Collaborations SELV Rituel & Salon Chez Marcus Debut Nourishing Haircare Products By Kalin Ned | Published 2023-03-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nourishing-haircare-products References: [selvrituel](https://selvrituel.com/en/products/bruine-cheveux-stimulante-marcus-x-selv) & [selvrituel](https://selvrituel.com/en/products/huile-nourrissante-selv-x-marcus) The Montreal-based wellness brand [SELV Rituel and Salon Chez Marcus](https://www.trendhunter.com/trends/muscle-recovery-selfcare) recently launched a collection of nourishing haircare products designed to make your hair feel softer, stronger, and shinier during the winter months. The SELV x MARCUS Collection boasts three special formulations, including the Nourishing Hair Oil, the Pre-Shampoo Serum, and an exclusive Eucalyptus & Rosemary Stimulating Hair Mist. Each product supports one's hair in different ways—while the hair oil hydrates and boosts shine, the pre-shampoo serum features many vitamins that will strengthen overall hair health. The mist, on the other hand, contributes to hair growth and relieves any irritation that might be present on the scalp. All nourishing haircare products in the SELV x MARCUS Collection are made in Quebec with all-natural, high-quality ingredients. The offerings are vegan, as well. Image Credit: SELV Rituel ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 81% | Activity: 77% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Natural Haircare Products:** Opportunity for disruptive innovation in creating more effective and sustainable natural haircare products for diverse hair types. - **Collaborative Brand Partnerships:** Opportunity for disruptive innovation in collaborative partnerships within the beauty industry to create unique and diverse product lines. - **Sustainable and Vegan Beauty Products:** Opportunity for disruptive innovation in developing sustainable and vegan beauty products that offer effective solutions to common beauty concerns. ### Industries Being Reshaped - **Beauty and Personal Care:** Developing natural, sustainable, and vegan beauty products that cater to diverse hair types and addressing common hair concerns. - **Wellness:** Incorporating natural, sustainable, and effective haircare products into wellness routines. - **Hospitality:** Partnering with wellness and beauty brands to offer high-quality haircare products to guests in hotels and resorts. ## Related on Trend Hunter - [Clean Luxury Haircare Lines](https://www.trendhunter.com/trends/mela-kera.md) - [Elevated Haircare Product Launches](https://www.trendhunter.com/trends/monday-haircare.md) - [Revitalizing Haircare Collections](https://www.trendhunter.com/trends/revitalizing-haircare-collection.md) - [Clinically Proven Hair Lines](https://www.trendhunter.com/trends/remilia-hair.md) - [Luxe Haircare Expansions](https://www.trendhunter.com/trends/hair-prodigieux.md) - [Hair Care Product Expansions](https://www.trendhunter.com/trends/wella-professionals.md) - [Nourishing Hair-Hydrating Oils](https://www.trendhunter.com/trends/kerastase.md) - [Textured Hair-Focused Product Lines](https://www.trendhunter.com/trends/love-my-natural-hair.md) - [Skincare-Inspired Haircare](https://www.trendhunter.com/trends/reverie-haircare.md)