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# Nourishing Foot Soaps
Lush's Pumice Power Helps Revive and Refresh the Soles of One's Feet

By Kalin Ned | Published 2023-08-16 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/nourishing-foot-soap
References: [lushusa](https://www.lushusa.com/body/footcare/pumice-power/9999906419.html)

[Lush](https://www.trendhunter.com/trends/exfoliating-soap-bar) targets perhaps one of the most commonly neglected parts of the body with its nourishing foot soap. The Pumice Power is packed with a slew of "[skin-softening oils](https://www.trendhunter.com/trends/curie-body-wash-bars)" that promise to do magic on one's soles.

The nourishing foot soap is capable of tackling and breaking down even the toughest of second skin. Pumice powder is a key ingredient in the solid bar as it is effective in [gently exfoliating dry, dead skin](https://www.trendhunter.com/trends/buffing-bar). Lush incorporates sweet orange oil, producing a refreshing and rejuvenating experience for the user, both in terms of aromatics and with regard to its effects on the skin.

Lush's Pumice Power nourishing foot soap is vegan, self-preserving, and made in Canada. The product is also part of the brand's packaging-free line called 'Naked!."

Image Credit: Lush

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 60% | Activity: 74% | Freshness: 17%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Nourishing Foot Soaps:** Lush's Pumice Power nourishing foot soap offers a skin-softening and exfoliating experience for neglected soles.
- **Skin-softening Oils:** Lush's Pumice Power includes a variety of skin-softening oils for maximum effectiveness in revitalizing the feet.
- **Packaging-free Line:** Lush's 'Naked!' line features the Pumice Power foot soap as part of their eco-friendly packaging-free products.

### Sectors Adopting This

- **Personal Care Products:** The personal care products industry can capitalize on the trend of nourishing foot soaps for a targeted consumer market.
- **Beauty and Skincare:** The beauty and skincare industry can tap into the trend of using skin-softening oils in foot care products to meet the demand for effective and innovative solutions.
- **Sustainability:** The sustainability industry can benefit from the packaging-free approach of Lush's 'Naked!' line, offering eco-friendly solutions for consumers concerned about the environment.

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