# Advanced Nutrition Dog Foods Nourish & Protect Targets Weight, Gut Health & Immunity in Dogs By Laura McQuarrie | Published 2022-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nourish-protect References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/15553-tailscom-releases-first-brick-and-mortar-dog-food) & [tails](https://tails.com/gb/)  Direct-to-consumer pet nutrition subscription service [Tails.com](https://www.trendhunter.com/trends/tailscom) recently released its first in-store dog food line called Nourish & Protect. The advanced nutrition solution for dogs targets common concerns related to weight, [gut wellness and immunity](https://www.trendhunter.com/trends/daily-boost-toppers), and the food is paired with a digital service that offers portion guidance and a personalized measuring scoop to support the needs of different dogs. The all-new Nourish & Protect line includes dry kibble and a wet range, including kibble in Chicken & Rice and Salmon & Sweet Potato varieties and wet formulas include Chicken and Chicken & Cod varieties. These new advanced nutrition pet food formulas for dogs can now be found at over 100 [Sainsbury](https://www.trendhunter.com/trends/lavazza-and-mller) supermarkets across the UK. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 45% | Activity: 22% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Personalized Pet Nutrition:** Opportunity for companies to offer personalized subscription services for pet nutrition that cater to individual health concerns and needs of pets. - **Digital Support for Pet Nutrition:** Innovations in developing digital services and personalized measuring tools to accompany pet food products can enhance overall pet health for consumers. - **Advanced Pet Food Formulas:** Opportunity for pet food companies to create advanced nutrition formulas that address common concerns related to pets' weight, gut wellness, and immunity. ### Industries Being Reshaped - **Pet Food Industry:** The pet food industry can offer advanced nutritional solutions and personalized subscription services to cater to individual pet needs and address common health concerns of the pet. - **Digital Pet Health Industry:** The digital pet health industry can work in tandem with the pet food industry to provide personalized nutrition and measuring tools that enhance overall pet health and wellness. - **Pet Retail Industry:** Opportunity for specialty pet retailers to carry and market advanced nutrition pet food formulas and create partnerships with pet food and digital health companies to provide holistic pet care services. ## Related on Trend Hunter - [Targeted Pet Food Solutions](https://www.trendhunter.com/trends/functional-kibble-for-dogs.md) - [Pet-Focused Nutrition Lineups](https://www.trendhunter.com/trends/ancestral-natural-pet-food.md) - [Outdoor-Specific Canine Foods](https://www.trendhunter.com/trends/field-stream-pet-food.md) - [Expanded Pet Care Portfolios](https://www.trendhunter.com/trends/ultimate-pet.md) - [Plasma-Powered Dog Foods](https://www.trendhunter.com/trends/nutrientboost.md) - [Rebranded Raw Pet Foods](https://www.trendhunter.com/trends/dibo.md) - [Functional Nutrition Dog Foods](https://www.trendhunter.com/trends/freezedried-nuggets.md) - [Air-Dried Canine Nutrition](https://www.trendhunter.com/trends/lone-wolf-ranch-pets.md) - [Nutritionist-Approved Pet Superfood Lines](https://www.trendhunter.com/trends/pet-superfood.md)