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# Flavorful Nougat Packaging
Packaging for Mondo Nougat Features Creative Food Styling

By Laura McQuarrie | Published 2014-07-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/nougats
References: [thedieline](http://www.thedieline.com/blog/2014/7/3/mondo-nougat) & [mondonougat.au](http://www.mondonougat.com.au/)

The [vibrant packaging](https://www.trendhunter.com/trends/higgidy-1) for Mondo Nougat was designed by Dessein, creatively showing off the ingredients that go into each of the treats.

The nougats are crafted with a traditional Italian recipe that has been passed down for generations. Even though the recipe may be age-old, the product packaging and flavors are as fresh and modern as ever. With a little [creative food styling](https://www.trendhunter.com/trends/flour-water), the three varieties like [Cranberry & Pistachio](https://www.trendhunter.com/trends/purdys-chocolatier-1), Macadamia & Cherry and Pistachio & Almond have their mix of ingredients displayed like colorful, swirling mandalas.

With each bag having a white background, the color-coded packaging is sophisticated and each subtle variation in the arrangement of the ingredients shows off the changes in flavor, whether it's a more delicate or a mouthful of flavor.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 18% | Activity: 33% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Creative Food Styling:** There is an opportunity for food companies to experiment with visually compelling packaging that showcases their ingredients and production process.
- **Color-coded Packaging:** Color-coding packaging based on flavor could be a trend for confectionery companies looking to stand out on the shelves and offer a sophisticated, yet playful, product.
- **Fresh and Modern Flavors:** There is an opportunity for food companies to create fresh and modern flavor combinations while using traditional recipes to appeal to a wide range of customers.

### Industries Being Reshaped

- **Confectionery Industry:** Confectionery brands could use creative food styling and color-coded packaging to refresh their packaging and attract customers who are looking for sophisticated and eye-catching products.
- **Food Industry:** The food industry as a whole could explore fresh and modern flavor combinations while still using traditional recipes, tapping into customers' desire for nostalgic and comforting tastes with a contemporary twist.
- **Packaging Industry:** The packaging industry could offer custom-made, color-coded packaging that caters to the preferences of different clients who want to differentiate their products from competitors on the shelves.

## Related on Trend Hunter

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- [Traditional Dessert-Inspired Chocolates](https://www.trendhunter.com/trends/pistachio-knafeh-chocolate-bar.md)
