# Cow-Free Nougat Bars WOO's Caramel Peanut Nougat Bars Feature Animal-Free Whey Protein By Laura McQuarrie | Published 2022-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nougat-bars References: [nosh](https://www.nosh.com/news/2022/notable-new-products-edamame-green-goddess-woo-bar-and-organic-junior-pops) & [betterlandfoods](https://www.betterlandfoods.com/)  [Betterland Foods](https://www.trendhunter.com/trends/betterland-cowfree-milk) is launching [WOO](https://www.trendhunter.com/trends/barton-guestier) Caramel Peanut Nougat Bars that share the decadent taste of organic chocolate, caramel, peanuts and animal-free whey protein from [Perfect Day](https://www.trendhunter.com/trends/cowabunga). The snack bars boast 50% less sugar and double the protein of other chocolate bars and they share the benefit of dairy-identical ingredients that are completely cow-free. Animal-free whey protein from Perfect Day is popping up in everything from ice cream and protein powders to alternative beverages and frozen novelties, appealing to the growing number of consumers who are seeking dairy alternatives. The decadent nougat bar taps into a protein source that's not only lactose-free, hormone-free and cholesterol-free but also notable for having a production process with a smaller carbon footprint than that of conventional whey protein isolate. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 56% | Activity: 62% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Animal-free Protein Bars:** Incorporating animal-free whey protein into snack bars is a disruptive innovation opportunity for the food industry to cater to the growing demand for dairy alternatives. - **Low-sugar High-protein Snack Foods:** Creating snack foods with lower sugar and higher protein than traditional options presents a disruptive innovation opportunity for the food industry to appeal to health-conscious consumers. - **Eco-friendly Protein Sources:** Developing protein sources with a smaller carbon footprint than conventional options presents a disruptive innovation opportunity for the food industry to appeal to environmentally-conscious consumers. ### Sectors Adopting This - **Plant-based Foods:** Incorporating animal-free whey protein into plant-based foods presents a disruptive innovation opportunity for the industry to create more protein-rich options for consumers who follow a vegan or vegetarian diet. - **Healthy Snack Foods:** Developing low-sugar and high-protein snack foods presents a disruptive innovation opportunity for the industry to cater to consumers who prioritize healthy eating. - **Sustainable Food Production:** Using eco-friendly protein sources like animal-free whey presents a disruptive innovation opportunity for the industry to appeal to consumers who prioritize sustainability and ethical food production. ## Related on Trend Hunter - [Animal-Free Beverages](https://www.trendhunter.com/trends/cowabunga.md) - [Animal-Free Dairy Protein](https://www.trendhunter.com/trends/myprotein-x-perfect-day.md) - [Plant-Based Protein Bars](https://www.trendhunter.com/trends/chocolate-dipped-protein-bars.md) - [Scrumptious Cocoa-Free Candy Bars](https://www.trendhunter.com/trends/wnwn-food-labs.md) - [Animal-Free Whey Proteins](https://www.trendhunter.com/trends/animal-free-whey.md) - [Dairy-Identical Protein Powders](https://www.trendhunter.com/trends/animal-free-whey-protein-powder.md) - [Lactose-Free Protein Powders](https://www.trendhunter.com/trends/nestle-3.md) - [Animal-Free Milk Alternatives](https://www.trendhunter.com/trends/betterland-cowfree-milk.md) - [Animal-Free Chocolate Bars](https://www.trendhunter.com/trends/co2coa.md)