# Exquisitely Displayed Confectionery Bramble & Hedge's Nougat Bars are Artisan-Made in Melbourne By Kalin Ned | Published 2018-08-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nougat-bar References: [behance.net](https://www.behance.net/gallery/67509029/Bramble-Hedge-Nougat) & [bramblehedge.au](https://bramblehedge.com.au/collections/nougat/products/blackberry-and-violet) Bramble & Hedge is a company which sells nougat bars that are "an embodiment of handcrafted elegance and quality born from nature." To better communicate the ethos of its label, the business taps into Melbourne-based graphic design firm Pop & Pac Studio. Commissioned to represent the craftwork and [artisanal quality](https://www.trendhunter.com/trends/pastis-de-belm) of the nougat bars, the creative firm arranges a visual narrative that is delicate, detailed and expressive. The display of Bramble & Hedge's product in the photographic materials boasts a [color palette](https://www.trendhunter.com/trends/fortnum-mason-and-otherway) that strongly references and compliments the composition of the nougat bars. This imagery is used on the company's website, visually stimulating the agreeable perception of the food item with a focus on its incredibly artistic structure. Photo Credits: [Tatjana Plitt](http://www.tatjanaplitt.com/) ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Artisanal Packaging Design:** There is an opportunity for designers to create visually appealing packaging that showcases the artisanal quality of food products. - **Visual Storytelling:** Companies can use visual narratives to communicate the craftsmanship and quality of their products, enhancing the consumer's perception and connection. - **Aesthetic Branding:** Brands can create a strong and cohesive visual identity that reflects the beauty and elegance of their products, enhancing the overall consumer experience. ### Where This Applies - **Graphic Design:** Graphic design firms can specialize in creating visually stunning packaging for artisanal food products. - **Food and Beverage:** Companies in the food and beverage industry can leverage visually appealing imagery and marketing materials to amplify the unique qualities of their products. - **E-commerce:** Online retailers can enhance the customer experience by showcasing the craftsmanship and beauty of products through high-quality visuals. ## Related on Trend Hunter - [Artful Limited Chocolates](https://www.trendhunter.com/trends/ed-ruscha-x-andsons.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Decadent Dessert Bars](https://www.trendhunter.com/trends/the-dessert-bar.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Textural Artisan Chocolate Bars](https://www.trendhunter.com/trends/gnaw-chocolate-bars.md) - [Heritage Interior Chocolate Shops](https://www.trendhunter.com/trends/barnaby-shop.md) - [Festive Hand-Decorated Chocolate Slabs](https://www.trendhunter.com/trends/chocolate-slab.md) - [Artist-Inspired Chocolate Bars](https://www.trendhunter.com/trends/beatrice-wood.md) - [Topographical Chocolate Bars](https://www.trendhunter.com/trends/made-in-california-bar.md)