# Multidimensional Sesame-Soy Sauces Notoko is a Lower-Sodium Alternative to Soy & Teriyaki By Laura McQuarrie | Published 2025-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/notoko References: [specialtyfood](https://www.specialtyfood.com/news-media/news-features/member-press-releases/notoko-sauce-marinade-debuts-at-summer-fancy-food-show-with-a-lower-sodium-alternative-to-soy-te/) & [notokosauce](https://www.notokosauce.com/store/p/notoko-sauce-2-pack)  Notoko is making its debut at the Summer Fancy Food Show as a significantly lower-sodium alternative to traditional soy and [teriyaki sauces](https://www.trendhunter.com/trends/teriyaki-bbq-sauce-korean-style). This versatile sesame soy sauce was created to complement a range of dishes with its sweet, smoky and savory profile, and it can be used as a marinade, [dipping sauce](https://www.trendhunter.com/trends/japanese-dipping-sauce), or a finishing drizzle for vegetables, proteins, bowls and more. Natural-ingredient Notoko is made with fresh lime and lemon juice, ginger, honey and imported Italian olive oil—and no MSG, corn syrup, trans fat, peanuts or peanut oil—meeting the demand for [flavor-forward sauces without unnecessary additives](https://www.trendhunter.com/trends/shes-the-sauce). At the Summer Fancy Food Show 2025, the Original Notoko Sauce & Marinade can be sampled alongside all-new Gluten-Free, Mild Jalapeño, and Spicy Jalapeño. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 70% | Activity: 81% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Low-sodium Condiments:** The emergence of low-sodium alternatives like Notoko highlights consumer awareness and demand for healthier condiment options. - **Multi-functional Sauces:** Versatile sauces that serve multiple culinary purposes disrupt traditional single-use products by offering adaptability in cooking and meal preparation. - **Natural Ingredients Movement:** The trend towards natural ingredients is gaining momentum as consumers increasingly seek products free from additives like MSG and corn syrup. ### Who This Affects Most - **Specialty Food and Beverage:** Innovations like Notoko drive growth in the specialty food industry with unique offerings that cater to taste and health-conscious consumers. - **Health-conscious Meal Solutions:** The rise of health-conscious meal solutions is supported by products that provide flavorful alternatives without compromising on nutritional values. - **Ethnic and Fusion Flavors:** The development of fusion sauces such as the Notoko highlights the growing market for creative blends of ethnic flavors. ## Related on Trend Hunter - [Umami Soy-Free Sauces](https://www.trendhunter.com/trends/umami-joy-sauce.md) - [Traditional Soy Sauce Alternatives](https://www.trendhunter.com/trends/soy-sauce-alternative.md) - [Creamy Soy Sauces](https://www.trendhunter.com/trends/the-spicy-creamy-soy.md) - [Sustainable Soy-Free Sauces](https://www.trendhunter.com/trends/soy-free-sauce.md) - [Tamari-Based Soy Sauces](https://www.trendhunter.com/trends/kimono-mom-umami-sauce.md) - [Versatile Culinary Soy Sauces](https://www.trendhunter.com/trends/heydoh.md) - [Versatile Umami Barbecue Sauces](https://www.trendhunter.com/trends/miso-teriyaki-bbq-sauce.md) - [Next-Gen Teriyaki Sauces](https://www.trendhunter.com/trends/unleash-legendary.md) - [Umami BBQ Sauces](https://www.trendhunter.com/trends/japanese-barbecue-sauce.md)