# Grab-and-Go Plant Protein Drinks NotMilk High Protein a First-of-Its-Kind Non-Refrigerated Drink By Laura McQuarrie | Published 2023-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/notmilk-high-protein References: [redefoodservice.br](https://redefoodservice.com.br/2022/10/notco-lanca-notmilk-high-protein-primeira-bebida-proteica-100-vegetal-nao-refrigerada/) & [notco](https://notco.com/br/produtos/notmilk-high-protein)  [NotMilk](https://www.trendhunter.com/trends/notsnack-protein-bars) [High](https://www.trendhunter.com/trends/high-noon-transfusion) Protein is the first [non-refrigerated 100% plant-based protein drink](https://www.trendhunter.com/trends/benefitt-high-protein-uht-milk) of its kind and it specifically speaks to active individuals and sports lovers who need a convenient way to refuel on the go. The Chilean food-tech company is known for its plant-based alternatives across a range of categories and its all-new High Protein NotMilk is debuting in Chocolate and Peanut Butter flavors. The plant-powered beverage boasts a great ratio of carbohydrates and proteins, plus vitamins D and B12 with added sugar. The product hits a sweet spot in the market by appealing to individuals who partake in physical activities and need a diet rich in proteins yet don't want to compromise when it comes to impacting animals or the environment. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 44% | Activity: 62% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Grab-and-go Plant-based Protein Drinks:** The trend of plant-based protein drinks specifically targeting active individuals and sports enthusiasts is disrupting the protein drink market and provides opportunities for plant-based food-tech companies to innovate. - **Non-refrigerated Protein Drinks:** The rise of non-refrigerated protein drinks that can be easily transported on the go is disrupting the refrigerated protein drink market and providing opportunities for food-tech companies to develop innovative packaging solutions. - **Convenient Protein Drinks with Added Vitamins:** The growing demand for convenient and on-the-go protein drinks with added vitamins is disrupting the traditional protein drink market and provides opportunities for innovative products that cater to health-conscious consumers. ### Sectors Adopting This - **Plant-based Food-tech Industry:** The plant-based food-tech industry has an opportunity to innovate with more convenient and specialized protein drinks targeted towards active individuals and sports enthusiasts. - **Packaging Industry:** The packaging industry can respond to the demand for more portable protein drinks with more environment-friendly and functional packaging designs. - **Sports Nutrition Industry:** The sports nutrition industry has an opportunity to differentiate itself and appeal to more consumers by offering innovative plant-based protein drinks with added vitamins and functional ingredient formulations. ## Related on Trend Hunter - [Artisan Athlete Protein Drinks](https://www.trendhunter.com/trends/not-shake-protein.md) - [Plant-Based Protein-Rich Alt Milks](https://www.trendhunter.com/trends/alpro-plant-protein.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/almondmilk-protein-shakes.md) - [Plant-Based Protein Milks](https://www.trendhunter.com/trends/muscle-milk-2.md) - [AI-Made Vegan Chocolate Milks](https://www.trendhunter.com/trends/notmilk-chocolate.md) - [Grab-and-Go Protein Milks](https://www.trendhunter.com/trends/high-protein-fresh-milk.md) - [Oat-Based Protein Drinks](https://www.trendhunter.com/trends/fazer-aito.md) - [Refrigerated Protein Beverages](https://www.trendhunter.com/trends/fullprotein.md) - [Protein-Rich Milk Alternatives](https://www.trendhunter.com/trends/proteinrich-milk-alternative.md)