# Value-Focused Plant-Based Spreads NotMayo Offers More Affordable Access to Plant-Based Mayo By Michael Hemsworth | Published 2023-03-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/notmayo References: [preparedfoods](https://www.preparedfoods.com/articles/128021-notmayo-from-kraft-heinz-and-the-not-company) & [kraftheinzcompany](http://www.kraftheinzcompany.com/)  The [NotMayo](https://www.trendhunter.com/trends/notmayo-chipotle) spread has been created by [Kraft Heinz](https://www.trendhunter.com/trends/philadelphia-plant-based-1) and The Not Company as a value-focused, plant-based option for consumers to pick up that's more competitively priced than alternatives on the market. The spread features a plant-based recipe that's perfect for use where traditional mayonnaise would be called for, but doesn't have any of the associated eggs in the mix. The spread is priced at $5.99 and is being launched into the US Market on a regional basis with plans to expand into the Canadian market towards the latter half of 2023. The NotMayo [plant-based spread](https://www.trendhunter.com/trends/lurpak-plant-based) leverages the capabilities of both The Not Company and Kraft Heinz, and could encourage more shoppers to try out mayo alternatives on their next shopping trip. Image Credit: The Kraft Heinz Not Company ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 48% | Activity: 64% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Affordable Plant-based Alternatives:** Food industry companies can create more affordable plant-based alternatives to traditional products. - **Collaboration for Innovation:** Companies can collaborate to combine their capabilities and create innovative products in a cost-effective manner. - **Regional Market Testing:** Launching products in a regional basis before scaling up can help companies better understand market demand and optimize their strategies accordingly. ### Industries Being Reshaped - **Food Industry:** Food companies can use plant-based ingredients to develop more affordable and sustainable products to keep up with shifting consumer demands. - **Retail Industry:** Retailers can take advantage of the growing popularity of plant-based products and offer their customers a wider range of affordable options. - **Technology Industry:** Technology companies can develop innovative solutions to improve the production and distribution of plant-based products to make them more affordable and accessible to consumers. ## Related on Trend Hunter - [Versatile Creamy Vegan Sauces](https://www.trendhunter.com/trends/notmayo-chipotle.md) - [Plant-Based Chipotle Dressings](https://www.trendhunter.com/trends/notmayo-chipotle-squeeze.md) - [Umami Plant-Based Mayos](https://www.trendhunter.com/trends/kewpie-vegan-mayo-dressing-and-spread.md) - [Creamy Chickpea-Based Spreads](https://www.trendhunter.com/trends/nike-vmayo.md) - [Plant-Based Iconic Cheese Spreads](https://www.trendhunter.com/trends/philadelphia-plant-based-1.md) - [Southern-Style Egg-Free Mayos](https://www.trendhunter.com/trends/plantbased-mayo.md) - [Vegan Condiment Rebrandings](https://www.trendhunter.com/trends/hellmanns-plantbased-mayo.md) - [Relaunched Plant-Based Condiments](https://www.trendhunter.com/trends/just-mayo-and-just-ranch.md) - [AI-Driven Plant-Based Products](https://www.trendhunter.com/trends/kraft-heinz-and-notco.md)