# Chip-Flavored Condiments NotMayo Doritos Captures the Taste of a Cheesy Tortilla Chip Snack By Laura McQuarrie | Published 2025-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/notmayo-doritos References: [greenqueen.hk](https://www.greenqueen.com.hk/notcos-doritos-flamin-hot-not-mayo-chicken-nuggets-pepsico/) & [tienda.notco](https://tienda.notco.com/products/notmayo-doritos-squeeze-315gr)  NotCo, the food-tech company using proprietary AI to develop innovative plant-based products, makes mayonnaise alternatives in flavors like garlic, olive, special sauce and now, [NotMayo Doritos](https://www.trendhunter.com/trends/notmayo-chipotle-squeeze). With the power of advanced artificial intelligence, known as [Giuseppe](https://www.trendhunter.com/trends/notco-notsquares), the company speeds up the search for suitable ingredients to replace animal-derived ones. While NotMayo [Original](https://www.trendhunter.com/trends/global-street-food-noodles) is made with soybean and sunflower oils, modified starch, spirit vinegar, chickpea flour and more, the Doritos-flavored version dials up the cheesy flavor to replicate the taste of a craveable snack in a creamy, squeezable version. Fortunately for fans who can't get enough of Doritos' iconic flavor, this product isn't the only one to come out of the collaboration between PepsiCo-owned Doritos and NotCo—there's also Not Chicken Nuggets Flamin’ Hot. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 67% | Activity: 73% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **AI-driven Product Development:** Leveraging artificial intelligence to expedite the creation of plant-based condiments presents an opportunity to outperform traditional food product cycles. - **Snack-inspired Condiments:** Transforming popular snack flavors into condiments offers a new realm for culinary creativity and consumer engagement. - **Collaborative Flavor Innovations:** The partnership between snack brands and plant-based innovators exemplifies a merger of traditional and avant-garde flavors for broader appeal. ### Who This Affects Most - **Plant-based Foods:** The evolving landscape of plant-based foods is ripe for innovation with creative flavor profiles that mimic popular snacks. - **AI-powered Food Tech:** The integration of AI in food tech is redefining ingredient sourcing and product development processes to accelerate innovation. - **Snack Foods:** The snack industry is becoming a fertile ground for experimental flavor collaborations with non-traditional segments like condiments. ## Related on Trend Hunter - [Plant-Based Chipotle Dressings](https://www.trendhunter.com/trends/notmayo-chipotle-squeeze.md) - [Versatile Creamy Vegan Sauces](https://www.trendhunter.com/trends/notmayo-chipotle.md) - [Condiment-Flavored Snack Chips](https://www.trendhunter.com/trends/doritos-snack-chips.md) - [Ranch-Flavored Chip Nachos](https://www.trendhunter.com/trends/doritos-notchos.md) - [AI-Generated Chicken Alternatives](https://www.trendhunter.com/trends/notchicken.md) - [Meta Chip-Infused Chip Dips](https://www.trendhunter.com/trends/doritos-dip.md) - [Chip-Inspired Snack Dips](https://www.trendhunter.com/trends/doritos-dips.md) - [AI-Created Meatless Tenders](https://www.trendhunter.com/trends/notchicken-tenders.md) - [AI-Created Vegan Burgers](https://www.trendhunter.com/trends/notburger.md)