# Versatile Creamy Vegan Sauces NotMayo Chipotle Works as a Dressing, Dip and Spread By Michael Hemsworth | Published 2025-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/notmayo-chipotle References: [vegconomist](https://vegconomist.com/products-launches/kraft-heinz-not-company-chipotle-mayo-mac-cheese-cups/) & [kraftheinz](https://www.kraftheinz.com/notco)  The [NotMayo](https://www.trendhunter.com/trends/notmayo-chipotle-squeeze) Chipotle has been announced by [The Kraft Heinz Company](https://www.trendhunter.com/trends/kd-notmacandcheese) as a versatile, vegan-friendly sauce product for consumers to pick up this spring ahead of barbecues and more. The product comes in a squeeze-style bottle that can be used as a topping for burgers, a spread on sandwiches, a dip for fries, a dressing for salads and more. The product boasts a mayo-inspired recipe that's rich, creamy and slightly spicy thanks to the chipotle in the recipe. Priced at $4.99 per squeeze bottle, the product is available now. The NotMayo Chipotle comes as the latest creation between The Kraft Heinz Company and [NotCo](https://www.trendhunter.com/trends/notmayo-doritos) partnership, which is seeing both brands leverage each other's cache to satisfy burgeoning demand for plant-based fare. Image Credit: The Kraft Heinz Not Company ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 36% | Activity: 38% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Flavor Innovation:** Expanding beyond traditional vegan offerings, the creation of flavor-rich sauces like NotMayo Chipotle presents opportunities to capture taste-driven consumers seeking plant-based solutions. - **Multi-function Condiments:** Versatile products that double as dips, spreads, and dressings are gaining traction, reshaping consumer expectations for condiments and encouraging brands to diversify their product applications. - **Corporate Collaborations:** Strategic partnerships between established food giants and innovative startups are accelerating the development of products that fill niche market demands in the plant-based sector. ### Where This Applies - **Vegan Food Products:** The increasing consumer interest in flavorful and versatile vegan products drives innovation in plant-based food manufacturing, presenting growth opportunities within this expanding industry. - **Food and Beverage Packaging:** The trend towards multi-functional food products fuels demand for user-friendly packaging solutions such as squeeze bottles designed for various culinary applications. - **Retail Grocery Sector:** The growing variety of plant-based products, including versatile sauces, is transforming the grocery landscape, prompting retailers to adapt by expanding shelf space for innovative offerings. ## Related on Trend Hunter - [Plant-Based Chipotle Dressings](https://www.trendhunter.com/trends/notmayo-chipotle-squeeze.md) - [Value-Focused Plant-Based Spreads](https://www.trendhunter.com/trends/notmayo.md) - [Chip-Flavored Condiments](https://www.trendhunter.com/trends/notmayo-doritos.md) - [Creamy Chickpea-Based Spreads](https://www.trendhunter.com/trends/nike-vmayo.md) - [Umami Plant-Based Mayos](https://www.trendhunter.com/trends/kewpie-vegan-mayo-dressing-and-spread.md) - [Flavorful Mayonnaise-Style Condiments](https://www.trendhunter.com/trends/mayo-sauces.md) - [Allergy-Friendly Mayo Spreads](https://www.trendhunter.com/trends/soy-free-vegan-mayo.md) - [Flavor-Spiced Mayo Dressings](https://www.trendhunter.com/trends/mayonnaise-flavors.md) - [Flavorful Mayo-Style Sauces](https://www.trendhunter.com/trends/mayonnaise-style-sauces.md)