# Plant-Based Chipotle Dressings NotMayo Chipotle Squeeze Spices Up Dishes with Plant-Based Mayo By Laura McQuarrie | Published 2025-06-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/notmayo-chipotle-squeeze References: [vegconomist](https://vegconomist.com/products-launches/kraft-heinz-not-company-chipotle-mayo-mac-cheese-cups/) & [kraftheinz](https://www.kraftheinz.com/notco/products/00990016700011-plant-based-dressing-mayo-original)  The [Kraft Heinz Not Company](https://www.trendhunter.com/trends/kraft-heinz-and-notco), known for its plant-based mayonnaise dressing and spread, launched [NotMayo](https://www.trendhunter.com/trends/notmayo-chipotle) [Chipotle](https://www.trendhunter.com/trends/soy-free-vegan-mayo) Squeeze as a creamy way to spice up dishes. Aligned with the demand for spicy condiments and chipotle flavors specifically, this vegan-friendly condiment is ready to drizzle and spread over everything from fries and sandwiches to burgers. Packaged in a convenient squeeze bottle made with recycled plastic, this plant-based dressing and spread doesn't need to be mixed with other flavor-enhancing ingredients, as is sometimes the case with the classic NotMayo Plant-Based Dressing and Spread, sold by the jar and used as a substitute for traditional mayo in any recipe. With this launch, and others, The Kraft Heinz Not Company continues to fill gaps in the plant-based category and appeal to flexitarians. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 34% | Activity: 43% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Spicy Plant-based Condiments:** An increasing demand for spicy plant-based condiments is reshaping consumer preferences and encouraging product expansion in the vegan condiment market. - **Convenient Packaging Solutions:** Eco-friendly squeeze bottles designed for ease of use and sustainability are becoming a pivotal packaging trend in FMCG sectors. - **Flexitarian Consumer Appeal:** Products targeting flexitarians are rapidly evolving to bridge the gap between traditional and plant-based categories, offering new taste experiences. ### Who This Affects Most - **Plant-based Foods:** The plant-based food industry is diversifying with unique product offerings catering to a broader consumer base that includes flexitarians and vegan-only individuals. - **Sustainable Packaging:** An emphasis on recycled materials and functional design is driving innovation within the sustainable packaging industry, addressing environmental concerns. - **Vegan Condiment Market:** As the vegan condiment market expands, novel flavor profiles like chipotle are distinguishing new products and attracting adventurous consumers. ## Related on Trend Hunter - [Versatile Creamy Vegan Sauces](https://www.trendhunter.com/trends/notmayo-chipotle.md) - [Value-Focused Plant-Based Spreads](https://www.trendhunter.com/trends/notmayo.md) - [Chip-Flavored Condiments](https://www.trendhunter.com/trends/notmayo-doritos.md) - [Umami Plant-Based Mayos](https://www.trendhunter.com/trends/kewpie-vegan-mayo-dressing-and-spread.md) - [Creamy Chickpea-Based Spreads](https://www.trendhunter.com/trends/nike-vmayo.md) - [Flavor-Spiced Mayo Dressings](https://www.trendhunter.com/trends/mayonnaise-flavors.md) - [Vegan-Friendly QSR Condiments](https://www.trendhunter.com/trends/nandos-vegan-perinaise.md) - [Allergy-Friendly Mayo Spreads](https://www.trendhunter.com/trends/soy-free-vegan-mayo.md) - [Globally Inspired Aioli Pouches](https://www.trendhunter.com/trends/globally-inspired-aioli.md)