# Graphic-Heavy Streetwear Capsules Nothin'Special Debuts Its New Collection For SS18 Full of Prints By Amy Duong | Published 2018-04-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nothinspecial References: [highsnobiety](https://www.highsnobiety.com/p/nothin-special-spring-2018) & [nothinspecial.nyc](https://www.nothinspecial.nyc/) New York-based fashion label Nothin'Special unveils its latest collection full of [graphic printed streetwear staples](https://www.trendhunter.com/trends/neighborhood-x-chito). The label showcases its [newest seasonal offerings for Spring/Summer 2018](https://www.trendhunter.com/trends/corteiz-7) with a vibrant lookbook. The pieces tap Phony Ppl's Maffyuu Byas to model the new range of garments, and the showcase was photographed by the talented Koki Sato. The Nothin'Special Spring/Summer 2018 collection includes staple silhouettes including long sleeve shirts, t-shirts, pullover hoodies, and a range of caps. All of the pieces are adorned with graphic details with some details reading "And Then You Die,' 'Life's a Bitch,' 'Dirty,' 'Thank You For Nothing," and branding details. A standout item from the new seasonal range is the Canadian-made fleece. The collection is available now at select retailers including Nous, Opening Ceremony, and United Arrows -- it will also be dropping online beginning April 5. Image Credit: [Koki Sato](https://www.kokisato.com/) ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 89% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Graphic-heavy Streetwear Capsules:** The trend of adding graphics to streetwear is gaining popularity among fashion labels as seen with Nothin'Special's latest Spring/Summer 2018 collection. - **Model Partnerships for Fashion Releases:** Phony Ppl's Maffyuu Byas showcasing the newest line for Nothin'Special demonstrates the use of model partnerships as a way to provide celebrity endorsements and branding opportunities for the fashion industry. - **Online Fashion Retail:** Nothin'Special's plan to launch their collection online on April 5 aligns with the trend of more fashion retailers moving to online sales and e-commerce platforms. ### Industries Being Reshaped - **Fashion:** Nothin'Special is part of the fashion industry and the new collection demonstrates how fashion labels can use graphic prints to attract consumers. - **Photography:** The showcase of Nothin'Special's Spring/Summer 2018 collection by Koki Sato indicates the continuing importance of high-quality photography in showcasing fashion releases to consumers. - **Retail:** The collection's availability in select retailers shows the importance of brick-and-mortar stores for fashion brands and the potential for partnerships with major retailers. ## Related on Trend Hunter - [Summer-Ready Refined Apparel](https://www.trendhunter.com/trends/noah-3.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Seasonal Co-Ord Streetwear Capsules](https://www.trendhunter.com/trends/special-release.md) - [Vibrant Spring Streetwear Capsules](https://www.trendhunter.com/trends/corteiz-7.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Tech Brand Apparel Collections](https://www.trendhunter.com/trends/nothing-apparel.md) - [Seasonal Streetwear Collections](https://www.trendhunter.com/trends/pyra-scenic-route.md) - [Distressed Streetwear Capsule](https://www.trendhunter.com/trends/neighborhood-x-chito.md)