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# Moto-Themed Graphic Streetwear
Maffyuu Byas Models the Nothin'Special Fall/Winter 2018 Capsule

By Amy Duong | Published 2018-11-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nothinspecial-fallwinter
References: [highsnobiety](https://www.highsnobiety.com/p/nothin-special-fw18/) & [nothinspecial.nyc](https://www.nothinspecial.nyc/shop/)

The new pieces from the Nothin'Special Fall/Winter 2018 collection are showcased by a member of Phony Ppl -- Phony Ppl is a Brooklyn-based music group and it channels member Maffyuu Byas as a model. The seasonal apparel is comprised of graphic tees, hoodies, long-sleeve jerseys, crewneck sweaters, and a selection of headwear. The color palette centers around hues of bright yellow, black, green, gray, and red.

Some standout items from the [Nothin'Special Fall/Winter 2018 capsule](https://www.trendhunter.com/trends/day-3-capsule-2) are the fleece sweaters made from Canadian cross-grain and the [long sleeve mesh jersey](https://www.trendhunter.com/trends/marty-supreme) that boasts a New York moto design inspiration. All of the seasonal apparel is now available for purchase online at retailers including Nous, Opening Ceremony, and more.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 40% | Activity: 12% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Moto-themed Streetwear:** Opportunity for companies to create more rugged and functional designs, incorporating modern technologies such as breathable and water-resistant materials.
- **Graphic Apparel:** The popularity of graphic designs in streetwear fashion can be leveraged to create more personalized and unique clothing items—all suitable for various occasions.
- **Bright Color Palette:** Bright hues such as yellow, green and red are back in fashion; innovative companies could explore the use of more eclectic color combinations.

### Where This Applies

- **Fashion:** Fashion retailers can add more variety to their catalog by experimenting with seasonal-themed collections that cater to different interests.
- **Retail:** Retailers can take advantage of the popularity of online shopping and create robust e-commerce solutions with features such as augmented reality try-on and seamless checkout experiences.
- **Manufacturing:** Incorporation of eco-friendly, sustainable practices into the manufacturing process present opportunities for businesses to expand reach while reducing ecological impact.

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