# Illusionary Rug Designs Rita Botelho and Philipp Grundhofer's Nothing to Hide Rug is Modern By Jana Pijak | Published 2014-06-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/nothing-to-hide-carpet References: [mocoloco](http://mocoloco.com/vote/nothing-to-hide-by-rita-botelho-and-philipp-grundhofer/) & [atelierabroad](http://atelierabroad.com) The 'Nothing to Hide' carpet by designers Rita Botelho and Philipp Grundhofer features a fun and clever design. The modern rug accessory is inspired by the popular expression 'sweep under the rug', a phrase "used in situations where people want to hide something negative from the others". Rejecting the phrase's negative associations, the ‘Nothing to Hide’ carpettransforms the expression into something positive. The result is a range of dark green, navy, grey and blue designs that are accented with hidden flaps of color. The flaps are brighter and more florescent than their backdrop and resemble a rug that has been folded over. These [semi-circular carpets](https://www.trendhunter.com/trends/discorectangle) unexpected color combinations and transform round shapes with added linear edges. All rugs are [handmade in Portugal](https://www.trendhunter.com/trends/hare-klein) in collaboration with Desistart Group. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 73% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Positive Reinvention of Negative Phrases:** Businesses can explore how they can transform negative words or phrases into positive products or services. - **Use of Hidden Elements in Design:** Industries can incorporate hidden elements in products for a unique and fun sensory experience. - **Handmade Products with Unique Features:** Handmade industries can experiment with incorporating unique features in their products for added visual interest. ### Sectors Adopting This - **Home Decor and Interior Design:** The home decor and interior design industries can explore creating unique rugs or furniture with hidden elements for added fun and visual interest in homes or offices. - **Graphic Design and Art:** Graphic designers and artists can experiment with incorporating hidden elements or messages in their designs for a unique and fun sensory experience for viewers. - **Handicrafts and Textile Industries:** Handicrafts and textile industries can explore adding unique features, such as hidden flaps of color, in their handmade products for added visual interest and to stand out in a crowded market. ## Related on Trend Hunter - [Desert-Inspired Floor Coverings](https://www.trendhunter.com/trends/dune-rug.md) - [Optical Illusion Carpets](https://www.trendhunter.com/trends/the-3d-carpet.md) - [Dynamic Flatwoven Carpet Designs](https://www.trendhunter.com/trends/matter-colection.md) - [Artful Versatile Rug Collections](https://www.trendhunter.com/trends/nanimarquina.md) - [Mesmerizing Artful Patterned Rugs](https://www.trendhunter.com/trends/electtrico-collection.md) - [Floral-Inspired Home Rug Capsules](https://www.trendhunter.com/trends/magical-garden.md) - [Exquisite Textured Rug Designs](https://www.trendhunter.com/trends/textured-rug.md) - [Flower-Inspired Vibrant Rugs](https://www.trendhunter.com/trends/espressionismo-floreale.md) - [Patterned Artisanal Hand-Tufted Rugs](https://www.trendhunter.com/trends/giro.md)