# Anti-Consumerism Subscription Services The 'Nothing' Subscription Service Literally Offers Nothing By Michael Hemsworth | Published 2023-09-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/nothing-subscription-service References: [betalist](https://betalist.com/startups/getnothing?utm_campaign=startup-98471&utm_medium=atom&utm_source=newsfeed) & [getnothing.app](https://getnothing.app/?ref=betalist)  The 'Nothing' subscription service is an [anti-consumerism](https://www.trendhunter.com/trends/slovember-campaign) product that provides an almost tongue-in-cheek solution for consumers looking to make yet another purchase. The service works on a [subscription basis](https://www.trendhunter.com/trends/sub-blocks) to provide consumers with absolutely nothing other than a certificate that proclaims them a subscriber. The service is also suitable as a [gift subscription](https://www.trendhunter.com/trends/its-not-the-thought-that-counts) for a colleague, friend or family member to encourage them to take a moment to pause and reflect on everything they already have in their life. The 'Nothing' subscription service is priced at $8 per month with annual memberships priced at $5 per month and will see 50% of the profits donated towards charitable foundations on a global basis. The service could help those with a focus on possessions better appreciate all they already have in their life. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 93% | Activity: 96% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Anti-consumerism Subscription Services:** The rise of anti-consumerism subscription services presents a disruptive innovation opportunity for businesses to tap into the growing trend of minimalism and conscious consumption. - **Gift Subscription Market:** The gift subscription market offers potential for disruptive innovation, allowing businesses to cater to consumers who value experiential gifts and want to encourage mindfulness and reflection. - **Charity-focused Business Models:** Charity-focused business models present a disruptive innovation opportunity for companies to align with consumers' desire to make a positive impact while promoting self-reflection and gratitude. ### Who This Affects Most - **E-commerce:** E-commerce platforms can leverage anti-consumerism subscription services to provide consumers with alternatives to traditional shopping and promote mindful consumption. - **Wellness and Mindfulness:** The wellness and mindfulness industry can capitalize on the gift subscription market, offering experiences that encourage reflection, self-care, and personal growth. - **Social Impact:** Businesses focused on social impact can explore charity-focused business models to resonate with consumers who seek meaningful connections with brands and want to contribute to charitable causes through their purchases. ## Related on Trend Hunter - [Zero-Proof Subscription Boxes](https://www.trendhunter.com/trends/raising-the-bar1.md) - [Startup-Encouraging Campaigns](https://www.trendhunter.com/trends/something-from-nothing.md) - [Subscription Service Management Platforms](https://www.trendhunter.com/trends/subly-platform.md) - [Unified Subscription Management Apps](https://www.trendhunter.com/trends/subx-subscription-manager.md) - [Home Cleaning Subscription Boxes](https://www.trendhunter.com/trends/grove-collaborative-1.md) - [BNPL Shopping Subscriptions](https://www.trendhunter.com/trends/klarna-4.md) - [Monthly Litter Box Subscriptions](https://www.trendhunter.com/trends/litter-box-subscription.md) - [Curated Subscription Tracking Platforms](https://www.trendhunter.com/trends/subwatch.md) - [Alcohol-Free Subscription Services](https://www.trendhunter.com/trends/raising-the-bar-is.md)