# Recycled Water Bottle Footwear Nothing New Sneakers Have a Durable, Eco-Friendly Design By Michael Hemsworth | Published 2020-05-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/nothing-new-sneakers References: [uncrate](https://uncrate.com/nothing-new-sneakers/) & [nothingnew](https://nothingnew.com) The Nothing New Sneakers are a [sustainable footwear style](https://www.trendhunter.com/trends/keen-uneek-360) that utilizes unlikely materials to achieve high-quality shoes that also highlight a simple, uniform fashion. The sneakers are made using [recycled water bottles](https://www.trendhunter.com/trends/anew) for the sole, while the upper is crafted from a [canvas material that further highlights sustainability](https://www.trendhunter.com/trends/sustainable-sneaker-collection) as well as durability. The footwear style has a true stitch construction that helps to create a flexible bond that doesn't have any harsh chemicals or sulfur emissions attached to it. The Nothing New Sneakers come in 10 color options as well as high and low-top styles to make them a sustainable addition to any wardrobe for those seeking out footwear that doesn't come at the expense of the planet. The sneakers are also affordably priced at $95, which also makes them a competitive alternative to other mainstay sneaker styles on the market. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 77% | Activity: 62% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Footwear:** Disruptive innovation opportunity: Explore new ways to incorporate recycled materials into the production of footwear. - **Circular Economy:** Disruptive innovation opportunity: Develop closed-loop manufacturing processes that reduce waste and promote the reuse of materials. - **Affordable Sustainability:** Disruptive innovation opportunity: Create eco-friendly products that are accessible to a wider consumer base by ensuring competitive pricing. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Integrate sustainable practices into the fashion industry, promoting the use of recycled materials and eco-friendly design. - **Manufacturing:** Disruptive innovation opportunity: Implement circular economy principles in manufacturing processes, reducing environmental impact and promoting resource efficiency. - **Retail:** Disruptive innovation opportunity: Offer affordable sustainable alternatives in the retail sector, encouraging consumers to make environmentally conscious purchasing decisions. ## Related on Trend Hunter - [Recyclable Material Sneakers](https://www.trendhunter.com/trends/salomon-xt-pure-advanced.md) - [Textile-to-Textile Recycled Sneakers](https://www.trendhunter.com/trends/allbirds-remix.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Recycled Rope-Made Footwear](https://www.trendhunter.com/trends/shore.md) - [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md) - [Sustainable Open-Style Sneaker Designs](https://www.trendhunter.com/trends/keen-uneek-360.md) - [Compostable Sole Sneakers](https://www.trendhunter.com/trends/swave-sport.md) - [Sustainable 3D-Printed Footwear](https://www.trendhunter.com/trends/4dfwd-1.md) - [Sustainable Knitted Toddler Sneakers](https://www.trendhunter.com/trends/swoosh-1-trainer.md)