# Sweet Fruit Jerky Snacks 'Nothing But the Fruit' Makes Plant-Based Jerky from Vibrant Ingredients By Laura McQuarrie | Published 2018-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nothing-but-the-fruit References: [packagingoftheworld](http://www.packagingoftheworld.com/2018/01/nbtf-fruit-jerky.html) & [nbtf](https://nbtf.com/) NBTF, or Nothing But the Fruit, specializes in creating a range of [healthy fruit snacks](https://www.trendhunter.com/trends/organic-fruit-snaps), including Fruit Jerky that offers a plant-based alternative to the many [salty meat options](https://www.trendhunter.com/trends/sweetandspicy-beef-jerky) available on the market. Some of the unique fruit jerky products available from the brand include: Concord Strawberry Ginger & Coconut, Salted Watermelon Jalapeño & Chia and Mango Chili Lime & Pepitas, offering both sweet and savory options. The plant-based protein snacks set themselves apart in packaged pouches that express their vibrancy with bold modern art motifs and colors. As many consumers are quick to group salt-laden meat jerky into the junk food category, there has been a rise in the creation of inventive, healthy and flavorful [plant-based jerky snacks](https://www.trendhunter.com/trends/cricket-jerky)—this includes vegan jerky made with everything from watermelon, bananas and coconut to mushrooms and eggplant. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 50% | Activity: 61% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Jerky Snacks:** The rise of healthy and flavorful plant-based jerky snacks offers disruptive innovation opportunities in the snacks industry. - **Vibrant Packaging Design:** Bold and modern art motifs and colors on packaged pouches for fruit jerky create disruptive innovation opportunities in the packaging industry. - **Inventive Vegan Jerky:** The creation of vegan jerky made from diverse ingredients such as watermelon, bananas, coconut, mushrooms, and eggplant presents disruptive innovation opportunities in the plant-based food industry. ### Where This Applies - **Snacks Industry:** The snacks industry can explore the development of plant-based jerky snacks to cater to the rising demand for healthier snack options. - **Packaging Industry:** The packaging industry can capitalize on the trend of vibrant and artistic packaging for fruit jerky to attract consumer attention and stand out on shelves. - **Plant-based Food Industry:** The plant-based food industry can embrace new vegan jerky innovations using a variety of ingredients to cater to the growing demand for plant-based protein snacks. ## Related on Trend Hunter - [Cold-Pressed Fruit Jerky Snacks](https://www.trendhunter.com/trends/solely-fruit-jerky-multipacks.md) - [Plant-Based Jerky](https://www.trendhunter.com/trends/beyond-meat-jerky.md) - [Gummy Jerky Candies](https://www.trendhunter.com/trends/chew-topia-gummy-jerky.md) - [Jackfruit Jerky Snacks](https://www.trendhunter.com/trends/jackfruit-jerky.md) - [Antioxidant-Rich Jackfruit Chews](https://www.trendhunter.com/trends/jackfruit-chews.md) - [Sweet Potato Jerky Snacks](https://www.trendhunter.com/trends/sweet-potato-jerky.md) - [No-Added-Sugar Fruit Snacks](https://www.trendhunter.com/trends/tropical-dried-fruit-snack.md) - [Thai-Style Vegan Jerkies](https://www.trendhunter.com/trends/bangkok-bites.md) - [Free-From Fruit Bites](https://www.trendhunter.com/trends/pulpito.md)