# All-Natural Protein Shakes The 'Nothing But Real' Shakes are Designed to Curb Hunger Naturally By Katherine Pendrill | Published 2016-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nothing-but-real References: [foodbev](http://www.foodbev.com/news/us-food-start-up-debuts-protein-drink-to-help-curb-hunger-naturally/) & [nothingbutreal](http://www.nothingbutreal.com/) The American natural foods brand 'Nothing But Real' recently launched a new type of protein shake that is designed to curb hunger using natural ingredients instead of chemical ones. While there are a wide variety of [meal replacement shakes](https://www.trendhunter.com/trends/miils-cereal-protein-shake) on the market, many of these products are made with highly processed ingredients. This brand provides a healthier alternative by using nothing but natural, GMO-free ingredients. The 'Oat Chocolate Protein' drink is the first product available form Nothing But Real. The nutrient-rich shake is made from whole grain oats and naturally sweetened with a touch of maple syrup. To help consumers curb their hunger, the drink contains eight grams of [oat and pea protein](https://www.trendhunter.com/trends/todo), both of which are easy for the body to absorb. In addition to being free from additives such as gellan gum, carrageenan and processed sugar, the drink is also dairy-free. With its rich chocolate taste and creamy texture, the protein-rich shake provides a delicious way for consumers to curb their appetite. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 66% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Natural Protein Shakes:** The popularity of natural protein shakes is growing as consumers seek healthier alternatives to highly processed meal replacement shakes. - **Gmo-free Ingredients:** There is a rising trend in the use of GMO-free ingredients in food and beverage products, including protein shakes, as consumers prioritize natural and non-genetically modified options. - **Dairy-free Options:** The demand for dairy-free protein shakes is increasing as more consumers embrace plant-based diets and seek alternatives to traditional dairy products. ### Who This Affects Most - **Health Food and Beverage:** The health food and beverage industry has an opportunity to capitalize on the growing demand for natural protein shakes by offering innovative and nutritious options to health-conscious consumers. - **Food Technology:** The food technology industry can explore disruptive innovation opportunities by developing advanced manufacturing processes and techniques to create natural protein shakes with improved taste, texture, and nutritional profiles. - **Plant-based Alternatives:** The plant-based food industry can expand its product offerings by developing and promoting dairy-free protein shakes made from ingredients such as oats and pea protein, targeting consumers who follow vegan or lactose-free diets. ## Related on Trend Hunter - [Artisan Athlete Protein Drinks](https://www.trendhunter.com/trends/not-shake-protein.md) - [Plant-Based Meal Replacements](https://www.trendhunter.com/trends/levana-nourishments.md) - [Nutritious Protein Milkshakes](https://www.trendhunter.com/trends/shaken-udder-protein-milkshakes.md) - [Complete Meal Protein Shakes](https://www.trendhunter.com/trends/arla-protein-food-to-go.md) - [Gut-Healthy Prebiotic Shakes](https://www.trendhunter.com/trends/gut-healthy-prebiotic-shake.md) - [Tasty Zero-Sugar Protein Shakes](https://www.trendhunter.com/trends/zerosugar-protein-shakes.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/almondmilk-protein-shakes.md) - [Ready-to-Drink Complete Meal Shakes](https://www.trendhunter.com/trends/power-shakes.md) - [Prebiotic Fiber Protein Shakes](https://www.trendhunter.com/trends/todo.md)