# Tech Brand Apparel Collections Nothing Apparel Shows Off its First Drop with a Hat and Coat By Michael Hemsworth | Published 2023-12-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nothing-apparel References: [design-milk](https://design-milk.com/nothing-apparels-labcoat-wears-its-1970s-ibm-factory-floor-inspiration-transparently/?utm_source=rss&utm_medium=rss&utm_campaign=nothing-apparels-labcoat-wears-its-1970s-ibm-factory-floor-inspiration-transparently) & [us.nothing.tech](https://us.nothing.tech/pages/apparel)  [Nothing Apparel](https://www.trendhunter.com/trends/nothing) is a new collection of minimalist fashion products designed by the UK-based technology brand that take on conventional garments to give them a futuristic spin. The apparel sub-brand has showcased its first drop, which includes the Labcoat and Cap, which are both characterized by their [translucent all-white form](https://www.trendhunter.com/trends/black-tag-collection) that gives them a futuristic profile. The fashion products were designed in collaboration with Sweden-based [teenage engineering](https://www.trendhunter.com/trends/the-ear-3), and will come in a variety of additional styles including coats, tracksuits and backpacks in the near-future. Nothing Apparel's Labcoat and Cap showcase a clean room aesthetic that will call to mind the attire worn by professionals on the factory floor. The various products are expected to receive a formal launch in 2024 with the date still to be determined. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 69% | Activity: 57% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Fashion:** The Nothing Apparel collection takes on conventional garments to give them a futuristic spin with its minimalist design. - **Translucent Fashion:** The Labcoat and Cap feature a translucent all-white form that gives them a futuristic profile, setting a trend for translucent fashion. - **Collaborative Fashion Design:** The fashion products were designed in collaboration with Sweden-based teenage engineering, highlighting the trend of collaborative fashion design. ### Where This Applies - **Fashion:** The Nothing Apparel collection disrupts the fashion industry with its minimalist and translucent design, offering new possibilities for avant-garde fashion brands. - **Technology:** As a tech brand expanding into apparel, Nothing Apparel presents disruptive innovation opportunities at the intersection of fashion and technology. - **Manufacturing:** The clean room aesthetic of Nothing Apparel's Labcoat and Cap creates disruptive opportunities for manufacturing companies specialized in futuristic garments. ## Related on Trend Hunter - [Industrial Collaboration Headphones](https://www.trendhunter.com/trends/conceptual-nothing-headphone-1.md) - [Avant-Garde Ergonomic Earbuds](https://www.trendhunter.com/trends/nothing.md) - [Branded Technology Smartphone Cases](https://www.trendhunter.com/trends/nothing-x-casetify-collection.md) - [Affordable Sub-Brand Gadgets](https://www.trendhunter.com/trends/cmf-by-nothing.md) - [Chic Transparent Smartphones](https://www.trendhunter.com/trends/the-nothing-phone-1.md) - [Limited Minimal Branded Beers](https://www.trendhunter.com/trends/nothing-beer.md) - [Tech-Branded VR Headsets](https://www.trendhunter.com/trends/nothing-vr-headset-concept.md) - [Winter-Ready Minimal Apparel](https://www.trendhunter.com/trends/axel-arigato-2.md) - [Visible Component Headphones](https://www.trendhunter.com/trends/nothing-head-1.md)