# Playful Next-Gen Colognes notewrks by Snif Challenges Traditional Colognes with Musical Themes By Laura McQuarrie | Published 2025-10-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/notewrks References: [cosmeticsdesign](https://www.cosmeticsdesign.com/Article/2025/10/23/snifs-notewrks-challenges-traditional-cologne-with-music-themes/) & [instagram](https://www.instagram.com/p/DP4SSUQEYV_/)  notewrks is a new sub-brand from [Snif](https://www.trendhunter.com/trends/double-take-by-notewrks) that's out to challenge traditional colognes, and appeal to [modern men and masculine scent lovers](https://www.trendhunter.com/trends/the-colognes-by-ds-durga) with scents influenced by musical genres. Snif engineered three genres to inspire its scents that evoke different moods and feelings. Sunny is a Feeling, for example, aims to resonate with someone who "beats to the sound of their own drum." In its evaluation of the [cologne category at large](https://www.trendhunter.com/trends/cologne-one), Snif found that most brands position and price their products in a way that's misaligned for the modern man. To address this gap, and bridge the divide between cologne and niche perfumery, Snif is offering a more personal, playful and approachable range of colognes for a new generation of consumers—particularly Gen Alpha and Gen Z shoppers. ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 78% | Activity: 89% | Freshness: 51% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Scent-personalization:** The move towards customizable cologne experiences is gaining traction, fostering a sense of individuality and offering a distinct departure from one-size-fits-all fragrances. - **Music-influenced Fragrances:** By blending musical themes with scent profiles, brands like notewrks are creating innovative olfactory experiences that resonate emotionally with consumers. - **Niche-perfume Crossover:** The fusion of mainstream colognes with niche perfumery elements is carving out a unique market space, enticing customers who seek exclusivity alongside accessibility. ### Where This Applies - **Personal Care:** The personal care sector is ripe for innovation with the introduction of colognes that appeal to younger demographics through unique scent stories and personalized offerings. - **Music and Entertainment:** The intertwining of fragrance and music creates new synergies in the entertainment industry, driving cross-collaborations and novel consumer engagements. - **Retail and Ecommerce:** Ecommerce platforms are optimizing their appeal by featuring personalized fragrance lines that cater to the preferences of digitally native Gen Z and Gen Alpha consumers. ## Related on Trend Hunter - [All-Occasion Musky Floral Colognes](https://www.trendhunter.com/trends/double-take-by-notewrks.md) - [Shape-Shifting Fragrances](https://www.trendhunter.com/trends/me-by-snif.md) - [Relatable Genderless Fragrances](https://www.trendhunter.com/trends/noyz.md) - [Next-Gen Niche Perfumes](https://www.trendhunter.com/trends/top-scents.md) - [Youth-Friendly Non-Irritating Fragrances](https://www.trendhunter.com/trends/everedens-new-scent-category.md) - [Reimagined Masculine Fragrances](https://www.trendhunter.com/trends/temperatures.md) - [Fizzy Cola Fragrances](https://www.trendhunter.com/trends/soda-snob.md) - [Experimental Fragrance Collections](https://www.trendhunter.com/trends/snif-secret-menu.md) - [Next-Gen Mood Fragrances](https://www.trendhunter.com/trends/boy-smells-20.md)