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# Fantasy Series Notebooks
These Notebooks Are Inspired by Two Popular Book Series

By Mishal Omar | Published 2016-11-15 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/notebooks
References: [barnesandnoble](http://www.barnesandnoble.com/w/home-gift-moleskine-notebook-harry-potter-large-ruled-marauders-map/30316220?ean=8055002852777) & [barnesandnoble](http://www.barnesandnoble.com/w/home-gift-moleskine-notebook-harry-potter-large-ruled-marauders-map/30316220?ean=8055002852777)

These notebooks were designed by 'Moleskine' to be the ideal writing-related holiday gift.

The notebooks are being sold on the Moleskine website as well as on the [Barnes & Noble](https://www.trendhunter.com/trends/humdrum-paper) site. They are inspired by the popular book series and TV show 'Game of Thrones' and another extremely popular book series 'Harry Potter.' The notebooks come in a variety of designs, with the Game of Thrones collection featuring direwolves, [dragons](https://www.trendhunter.com/trends/merrell-house-of-dragon) and a lion. The [Harry Potter notebook](https://www.trendhunter.com/trends/harry-potter-collection-2) comes in the form of the 'Marauder's Map' -- complete with footprints, spells and a mock blueprint of Hogwarts.

These notebooks were designed to function as ideal gifts for fans of the Harry Potter and Game of Thrones series.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 66% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### Key Themes Behind This Trend

- **Fantasy-inspired Stationery:** Moleskine's fantasy-inspired notebook collections highlight the potential for stationery to become an extension of popular entertainment franchises.
- **Gifts for Fandoms:** The trend of creating merchandise catering to popular fandoms continues to be a viable market for retailers hoping to capture niche audiences.
- **Book-inspired Merchandise:** The popularity of book series such as Game of Thrones and Harry Potter can be leveraged to create products that resonate with dedicated fan bases.

### Where This Applies

- **Stationery and Office Supplies:** Companies in the stationery and office supplies industry can partner with popular book series franchises to create extension merchandise such as themed notebooks.
- **Retail:** Retailers such as Barnes & Noble can expand their offerings to appeal to dedicated fan bases by stocking merchandise such as fantasy-inspired notebooks.
- **Entertainment:** Production companies and studios such as HBO and Warner Bros. can profit from leveraging the popularity of their franchises to produce extension merchandise, including stationery.

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