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# Dairy-Free Cafe Programs
NotCo & NYC Cafes are Offering Samples of NotMilk Cold Brew Lattes

By Laura McQuarrie | Published 2021-07-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/notco
References: [businesswire](https://www.businesswire.com/news/home/20210706005183/en) & [notco](https://notco.com/us/notmilk)

To welcome people in New York back to local coffee shops, food tech company [NotCo](https://www.trendhunter.com/trends/shake-shack-notco) is teaming up with 100 small, locally run and independent coffee shops in the city to share over 60,000 samples of [NotMilk](https://www.trendhunter.com/trends/notmilk-high-protein) cold brew lattes. The NotMilk Café program gives people the chance to support their neighborhood shops, beat the heat and experience the benefits of eco-friendly NotMilk, which is said to taste, pour froth and steam just like cow's milk thanks to artificial intelligence technology and innovative [plant-based ingredients](https://www.trendhunter.com/trends/plantbased-whole-milk).

As part of the program, NotCo is outfitting participating coffee shops with branded sampling cups, window flags, posters, sandwich boards, aprons, hats and more, and it is giving one barista the chance to win $1,000 and a NotMilk ambassador position.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 25% | Activity: 27% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Plant-based Food:** The NotMilk Cafe program shows a growing market for plant-based food and innovative ingredients derived from artificial intelligence technology.
- **Eco-friendly Products:** NotCo's NotMilk offers a disruptive innovation opportunity for eco-friendly products, serving as an alternative to cow's milk and promoting sustainability for consumers and businesses alike.
- **Community and Local Support:** The NotMilk Cafe program emphasizes community and local support of small, independent coffee shops and highlights the connection between innovative product offerings and neighborhood businesses.

### Sectors Adopting This

- **Food and Beverage:** NotCo highlights a growing trend for innovation in the food and beverage industry in response to consumers' increasing concern for sustainable, ethical, and innovative food choices.
- **Retail:** The NotMilk Cafe program demonstrates a potential opportunity for retail businesses to partner with eco-friendly companies and promote plant-based alternatives to traditional products.
- **Hospitality:** NotCo provides a disruptive opportunity for the hospitality industry by spotlighting the increasing demand for innovative menu options that are both sustainable and environmentally conscious.

## Related on Trend Hunter

- [Plant-Based Coffee Campaigns](https://www.trendhunter.com/trends/minor-figures-1.md)
- [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md)
- [Complimentary Plant Milk Coffees](https://www.trendhunter.com/trends/free-oat-milk-coffees.md)
- [Dairy-Free Latte Desserts](https://www.trendhunter.com/trends/melvados-x-prefer.md)
- [Dairy-Free Iced Latte Coffees](https://www.trendhunter.com/trends/atlr72-green-drop-coffee.md)
- [Non-Dairy Chocolate Custards](https://www.trendhunter.com/trends/shake-shack-notco.md)
- [Plant-Based Iced Coffee Creamers](https://www.trendhunter.com/trends/iced-caf-mixers.md)
- [Plant-Based Iced Lattes](https://www.trendhunter.com/trends/caff-latte-by-oato.md)
- [AI-Made Vegan Chocolate Milks](https://www.trendhunter.com/trends/notmilk-chocolate.md)