# AI-Developed Milk Alternatives NotMilk Was Created with AI & Machine Learning Algorithms By Laura McQuarrie | Published 2020-11-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/notco-notmilk References: [businesswire](https://www.businesswire.com/news/home/20201102005108/en) & [notcom](http://www.notcom.com) [NotMilk](https://www.trendhunter.com/trends/notsnack-protein-bars) from [NotCo](https://www.trendhunter.com/trends/notchicken), a food-tech company in Latin America, is making its debut in the United States and it promises to introduce the next generation of plant-based milk that stands out for its likeness to dairy-based milk in taste and texture. Leveraging proprietary artificial intelligence and machine-learning algorithms, NotCo creates entirely plant-based foods that mimic the properties of their dairy-based counterparts. As NotCo CEO and founder Matias Muchnick describes: "When you think about the taste of milk, a human mind would never think that a combination of pineapple and cabbage could recreate the taste of milk, but Giuseppe – our artificial intelligence – can and does." Like milk, NotMilk is offered in varieties like NotMilk Whole and NotMilk 2% Reduced Fat. Image Credit: NotCo ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 41% | Activity: 78% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **AI-developed Food Products:** Companies can use AI and machine learning algorithms to develop better plant-based food alternatives that mimic the taste, texture and properties of their non-plant-based counterparts. - **Plant-based Milk Alternatives:** Consumers increasingly opt for plant-based milk alternatives that offer a better taste and texture as well as a more sustainable and animal-friendly production process. - **Data-driven Food Innovation:** Companies can use data and AI to develop innovative food products that meet consumer demand for better taste, health, and sustainability while optimizing the product development process. ### Industries Being Reshaped - **Food-tech Industry:** The food technology industry can leverage AI, machine learning algorithms and big data to develop innovative plant-based food alternatives that better mimic the taste and texture of their non-plant-based counterparts while improving the sustainability of the food production process. - **Plant-based Food Industry:** The plant-based food industry can use AI to create better-tasting and more sustainable milk alternatives that cater to consumers' evolving preferences, health concerns, and ethical considerations. - **Data-driven Innovation Industry:** Data-driven innovation companies can leverage AI, machine learning algorithms and big data to drive innovation in the food industry, create better-tasting plant-based products, and reduce the environmental impact of food production. ## Related on Trend Hunter - [AI-Generated Chicken Alternatives](https://www.trendhunter.com/trends/notchicken.md) - [AI-Backed Ice Cream Innovations](https://www.trendhunter.com/trends/magnum-and-notco.md) - [AI-Created Vegan Burgers](https://www.trendhunter.com/trends/notburger.md) - [AI-Generated Snack Bars](https://www.trendhunter.com/trends/notsnack-protein-bars.md) - [AI-Driven Plant-Based Products](https://www.trendhunter.com/trends/kraft-heinz-and-notco.md) - [Barista-Friendly Milk Alternatives](https://www.trendhunter.com/trends/oatbased-milk.md) - [Revolutionary Plant-Based Milks](https://www.trendhunter.com/trends/the-silk-nextmilk.md) - [Animal-Free Milk Alternatives](https://www.trendhunter.com/trends/betterland-cowfree-milk.md) - [Animal-Free Milk Products](https://www.trendhunter.com/trends/betterland-milk.md)