# Dairy-Free Dubai-Style Chocolates The NotCo Dubai Style NotSquare Has a Plant-Based Recipe By Michael Hemsworth | Published 2025-02-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/notco-dubai-style-notsquare References: [vegconomist](https://vegconomist.com/products-launches/notco-launches-limited-edition-dubai-style-notsquare-chocolate-bar/) & [notco](https://notco.com/)  The [NotCo](https://www.trendhunter.com/trends/notco-notsquares) Dubai Style NotSquare is a new product from the plant-based chocolate brand that will provide consumers with a dairy-free way to try out the popular Dubai chocolate experience. The product consists of the recognizable pistachios and knafeh inside of a plant-based chocolate coating that combine to create a rich, satisfying taste and texture experience. The chocolate bar also features a nutrition-minded recipe with seven-grams of protein and no added sugar to give it a competitive edge over other treat varieties on the market. The NotCo Dubai Style NotSquare is a limited-edition product that the brand hasn't yet confirmed where consumers will be able to purchase it from. The product is expected to be a must-try amongst consumers intrigued by the [viral Dubai chocolate trend](https://www.trendhunter.com/trends/lindt-dubai-style-chocolate), but seeking out a [plant-based alternative option](https://www.trendhunter.com/trends/happi-pistachio-crunch-easter-egg). Image Credit: NotCo ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 96% | Activity: 96% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Indulgence:** A surge in plant-based confections is transforming indulgence by offering vegan consumers a healthier alternative without compromising on taste. - **Cultural-flavored Treats:** The fusion of international flavors in confectionery is gaining popularity, allowing brands to create unique, culturally inspired products that appeal to diverse palates. - **Health-conscious Chocolate:** Chocolate products are being reimagined with added nutritional benefits like high protein content and no added sugars, catering to health-conscious consumers looking for guilt-free indulgence. ### Who This Affects Most - **Vegan Confectionery:** The vegan confectionery industry is rapidly expanding as consumer demand for ethical and plant-based indulgences like dairy-free chocolates continues to grow. - **Global Flavor Innovation:** Incorporating diverse and exotic flavors into snacks is revitalizing the snack industry by drawing in adventurous consumers interested in trying new cultural experiences. - **Functional Foods:** The functional foods market is being reshaped by products that blend indulgence with health benefits, such as plant-based chocolates infused with protein and devoid of added sugars. ## Related on Trend Hunter - [Bite-Sized Dubai Chocolates](https://www.trendhunter.com/trends/dubai-style-chocolate.md) - [Accessible Dubai-Style Chocolates](https://www.trendhunter.com/trends/dubaistyle-chocolate-bar.md) - [Dubai-Style Protein Bars](https://www.trendhunter.com/trends/protein-dubai-chocolate.md) - [Dubai-Style Chocolate Dates](https://www.trendhunter.com/trends/dubai-covered-dates.md) - [Dubai Chocolate Truffles](https://www.trendhunter.com/trends/dubai-chocolate-pistachio-knafeh-truffles.md) - [Viral Chocolate-Inspired Caramels](https://www.trendhunter.com/trends/dubai-chocolate-caramels.md) - [Pistachio Pastry-Packed Chocolates](https://www.trendhunter.com/trends/lindt-dubai-style-chocolate-bar.md) - [Dubai-Style Flavored Milks](https://www.trendhunter.com/trends/dubai-chocolate-milk.md) - [Bite-Sized Dubai-Style Chocolate Gifts](https://www.trendhunter.com/trends/dubai-chocolate-gift-box.md)