# Vegan Cheese Slices Kraft is Launching Vegan Cheese Singles Following Partnership with NotCo By Colin Smith | Published 2022-10-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/notcheese-american-style References: [vegnews](https://vegnews.com/2022/10/kraft-heinz-thenotcompany-joint-venture) & [kraftheinzcompany](https://www.kraftheinzcompany.com/brands.html)  [Kraft](https://www.trendhunter.com/trends/kraft-mac-cheese6) announced the 'NotCheese American Style Plant-Based Slices,' a vegan-friendly alternative to the iconic Kraft American Cheese Slices. The vegan alternative was designed with [NotCo](https://www.trendhunter.com/trends/kraft-heinz-and-notco), the food technology company working as a joint entity with Kraft to create vegan and plant-based offerings for each of Kraft's iconic dairy products. The NotCheese American Style Plant-Based Slices are made with coconut oil, corn starch, chickpea protein, and water, making them vegan, and healthier when compared to many competitors. The initial release of the NotCheese American Style Plant-Based Slices will see three types of [dairy-free cheeses](https://www.trendhunter.com/trends/dairyfree-cheeses) on retail shelves, including American, provolone, and cheddar. The products will first be tested in Cleveland, Ohio, at several supermarkets across the state. If this testing phase proves successful, the cheese slices will see a larger nationwide release in 2023. Image Credit: Kraft Heinz ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 61% | Activity: 77% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Alternatives:** The rise of vegan alternatives in the food industry will create opportunities for companies to innovate and create healthier options. - **Plant-based Ingredients:** Using plant-based ingredients in food production creates an opportunity for the food industry to cater to consumers who want healthier and sustainable food options. - **Healthier Cheese:** The creation of healthier cheese options will disrupt the traditional dairy industry and offer consumers a healthier and sustainable alternative. ### Sectors Adopting This - **Food Technology:** Food technology companies have an opportunity to partner with traditional food companies in creating innovative food options that cater to consumers who are looking for healthier and more sustainable food alternatives. - **Dairy Alternatives:** The demand for dairy alternatives is growing, creating an opportunity for companies to create plant-based and vegan-friendly products like cheese slices to disrupt the traditional dairy industry. - **Sustainable Food:** The push for sustainable food practices creates an opportunity for food companies to explore using plant-based and vegan ingredients in food production, including cheese, for more sustainable food options. ## Related on Trend Hunter - [Cheesy Vegan-Friendly Pastas](https://www.trendhunter.com/trends/kraft-mac-cheese6.md) - [Vegan American-Style Cheeses](https://www.trendhunter.com/trends/richs-plantbased-cheese.md) - [Vegan Mac and Cheeses](https://www.trendhunter.com/trends/kraft.md) - [Rapid-Melting American Cheeses](https://www.trendhunter.com/trends/violife-just-like-american-slices-easy-melt.md) - [Zero-Dairy Cheese Slices](https://www.trendhunter.com/trends/almond-milk-american-slices.md) - [Olive Oil-Based Cheese Slices](https://www.trendhunter.com/trends/olive-oil-cheese-slices.md) - [Plant-Based Cheddar Slices](https://www.trendhunter.com/trends/cultured-plantbased-cheddar-slices.md) - [Canadian Vegan Cheese Expansions](https://www.trendhunter.com/trends/plant-ahead-vegan-cheez.md) - [Versatile Plant-Based Cheese Products](https://www.trendhunter.com/trends/dairyfree-cheese-range.md)