# AI-Created Vegan Burgers NotCo is Set to Launch the NotBurger in the United States By Niko Pajkovic | Published 2022-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/notburger References: [nosh](https://www.nosh.com/food-wire/2022/notco-enters-north-american-plant-based-meat-category-with-launch-of-notburger/) & [notco](https://notco.com/ca-en/)  [NotCo](https://www.trendhunter.com/trends/notchicken), an emerging food tech company specializing in plant-based products, has announced the launch of [NotBurger](https://www.trendhunter.com/trends/notburger-launches), a meat-free burger formulated to taste, feel, and cook, just like its animal-based counterpart. The company will introduce the new product at Natural Products Expo West 2022 before launching a wider retail release. Interestingly, NotCo has already demoed the product in Chile in 2020, where it was sold at [Burger King](https://www.trendhunter.com/trends/plant-based-whopper) during a three-month period, in which it achieved four times its sales targets. What makes NotBurger really stand out, however, is that the recipe was partly created by the brand's patented AI technology named Giuseppe, which was able to identify unique ingredient combinations that would best produce a meat-like burger experience. "Once you taste it, you’ll truly believe in the power a great-tasting product has in consumer adoption. Our NotBurger has received great feedback and achieved widespread distribution in Latin America, and consumers in the U.S. have been craving availability stateside," said Matias Muchnick, CEO and Co-Founder of NotCo. Image Credit: NotCo ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 65% | Activity: 98% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **AI-generated Foods:** The use of AI technology to identify unique ingredient combinations for creating meat-like vegan foods presents an opportunity for companies to disrupt traditional meat-based food industries. - **Plant-based Meat Alternatives:** The increasing demand for plant-based meat alternatives presents an opportunity for companies to enter new markets and disrupt traditional meat-based food industries. - **Consumer Acceptance of Plant-based Foods:** The success of NotCo's meat-free burger in Latin America presents an opportunity for companies to expand into new markets and innovate the taste and flavor of plant-based foods to achieve widespread adoption. ### Industries Being Reshaped - **Food Technology:** Companies specializing in food technology can leverage AI technology to create innovative plant-based meat alternatives that resonate with consumers and disrupt traditional meat-based food industries. - **Plant-based Foods:** Companies in the plant-based food industry can innovate their products, using unique ingredient combinations and AI technology, to better mimic meat-based products and grow their market share. - **Fast Food:** The success of NotCo's meat-free burger in Burger King stores presents an opportunity for fast food companies to expand their plant-based options and cater to consumers' changing dietary preferences. ## Related on Trend Hunter - [AI-Made Plant-Based Burgers](https://www.trendhunter.com/trends/notburger-launches.md) - [AI-Generated Chicken Alternatives](https://www.trendhunter.com/trends/notchicken.md) - [AI-Driven Plant-Based Products](https://www.trendhunter.com/trends/kraft-heinz-and-notco.md) - [AI-Created Meatless Tenders](https://www.trendhunter.com/trends/notchicken-tenders.md) - [AI-Generated Snack Bars](https://www.trendhunter.com/trends/notsnack-protein-bars.md) - [Plant-Based Airline Burgers](https://www.trendhunter.com/trends/notco-and-aeromexico.md) - [Plant-Based Turtle Soups](https://www.trendhunter.com/trends/turtle-soup.md) - [Texturized Chickpea Protein Burgers](https://www.trendhunter.com/trends/chickpea-protein-vegan-burgers.md) - [Plant-Based Virtual Burger Menus](https://www.trendhunter.com/trends/vegelicious.md)