# Emergency Room Hair Salon Hospital Beds, Nurses and DJs at Notaufnahme By Lena White | Published 2007-02-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/notaufnahme-emergency-room References: [notaufnahme-berlin.de](http://www.notaufnahme-berlin.de/index.html) Notaufnahme means emergency in german. But this is the name of a [hair dresser in Berlin](https://www.trendhunter.com/trends/john-steinberg-and-associates), Germany. The staff is dressed in nurse uniforms and you wait for your seat on hospital beds. Of course you don't need an appointment, you just pulling a number and wait for your seat. Every friday and satuday Dj's will play music for you and your new hair style. **Implications** - One of the best ways a company or brand can distinguish itself in a crowded marketplace is by featuring an unabashed and [blatant gimmick](https://www.trendhunter.com/trends/physicians-formulas-glambulance). The gimmick will attract immediate press attention and brand awareness, luring consumers interested in the product out of sheer curiosity. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 78% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Hospital-inspired Salons:** Combining seemingly unrelated industries can create a unique and memorable experience for customers. - **Gimmick Marketing:** Unabashed and blatant gimmicks can attract immediate press attention and brand awareness. - **Music-themed Services:** Incorporating live entertainment into service offerings can enhance the customer experience. ### Industries Being Reshaped - **Hair Salons:** Hair salons can benefit from incorporating unique themes and experiences for their customers. - **Hospitality:** Hotels or restaurants can incorporate music-themed services to enhance their customers' experience. - **Marketing:** Marketing firms can assist companies in creating memorable and attention-grabbing gimmicks for their brands. ## Related on Trend Hunter - [Secret Salon Campaigns](https://www.trendhunter.com/trends/salon-x.md) - [Art-Inspired Hair Salon Concepts](https://www.trendhunter.com/trends/nova-arts-salon.md) - [At-Home Hairdressing Solutions](https://www.trendhunter.com/trends/ubhair.md) - [Lab-Themed Hair Pop-Ups](https://www.trendhunter.com/trends/garnier-fructis.md) - [Smart Styling Devices](https://www.trendhunter.com/trends/newbe-styling-station.md) - [Children-Focused Salon Experiences](https://www.trendhunter.com/trends/sit-still-kids.md) - [Dedicated Express Beauty Chairs](https://www.trendhunter.com/trends/beauty-chair.md) - [Drugstore Beauty Pop-Ups](https://www.trendhunter.com/trends/physicians-formulas-glambulance.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md)