# Versatile Shapeshifting Bags 'Notabag' is a Collapsible Eco-Friendly Tote and Backpack By Laura McQuarrie | Published 2015-08-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/notabag References: [swiss-miss](http://www.swiss-miss.com/2015/08/made-me-look-notabag.html) & [notabag](http://www.notabag.com/collections/all/products/notabag-red-1) 'Notabag' is a clever [bag-backpack hybrid](https://www.trendhunter.com/trends/apex-global) that folds into multiple forms simply by making an adjustment to the straps. Although backpacks are often designed with a strap at the top so that the bag can be carried at a user's side, this isn't always the most comfortable option. Instead, this bag design easily goes between a [tote and a backpack](https://www.trendhunter.com/trends/subu-x-hpotr) just by tugging slightly on the two back straps. On the inside, there's even a handy pocket for securing valuable items like wallets and keys. In order to collapse the hybrid carryall when it's not in use, it can be folded into a [pocket-sized pouch](https://www.trendhunter.com/trends/march-packable-tote-bag). This water-resistant and reusable bag is a perfect solution to carry on the go to accommodate whatever items need transporting. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 53% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Versatile Shapeshifting Bags:** 'Notabag' enables a seamless transition between a tote and a backpack, presenting an opportunity for designers to create more versatile and adaptable bags. - **Collapsible Eco-friendly Tote:** The collapsible design of 'Notabag' is a disruptive innovation opportunity for the eco-friendly bag industry, allowing for easy storage and transportation. - **Water-resistant Hybrid Carryall:** The water-resistant feature of 'Notabag' presents a disruptive innovation opportunity for the outdoor gear industry, catering to consumers who need durable and versatile bags. ### Where This Applies - **Bag Industry:** The 'Notabag' design offers innovative possibilities for the bag industry, with its ability to seamlessly transform between different forms. - **Eco-friendly Product Industry:** The collapsible and reusable nature of 'Notabag' presents a disruptive innovation opportunity in the eco-friendly product industry, providing a sustainable alternative to single-use bags. - **Outdoor Gear Industry:** The water-resistant and adaptable features of 'Notabag' offer a disruptive innovation opportunity in the outdoor gear industry, catering to customers seeking functional and durable bags. ## Related on Trend Hunter - [Adaptable Three-in-One Bags](https://www.trendhunter.com/trends/ultix-outdoors-superpack.md) - [Spacious Modular Multifunctional Bags](https://www.trendhunter.com/trends/switchup.md) - [Multimodal Waterproof Backpacks](https://www.trendhunter.com/trends/multimodal-waterproof-backpacks.md) - [Ultra-Compact Packable Backpacks](https://www.trendhunter.com/trends/nanobag-1.md) - [Ultra-Compact Backpack Designs](https://www.trendhunter.com/trends/nanobag-daypack.md) - [Sleek Multifuntional Lifestyle Bags](https://www.trendhunter.com/trends/bask-bag.md) - [Sustainably Functional Totes](https://www.trendhunter.com/trends/the-apex-everyday-tote.md) - [Modular Multifunctional Bags](https://www.trendhunter.com/trends/mercurius.md) - [Multifunctional Beach Backpacks](https://www.trendhunter.com/trends/bumruk.md)