# Fruity Homespun Beers Not Your Mom's Artisanal Brews Celebrate Comforting Summer Flavors By Laura McQuarrie | Published 2017-03-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/not-your-moms References: [trndmonitor](https://trndmonitor.com/spirits-spotlight-small-town-brewery-unveils-not-your-moms-flavored-brews/) & [smalltownbrewery](http://smalltownbrewery.com/our-beers/) To complement its line of best-selling Not Your Father's Root Beer products, Small Town Brewery is introducing a new line of Not Your Mom's brews. This new line of beer puts a focus on comforting, fresh and summery all-American flavors like Strawberry Rhubarb and Apple Pie, as well as [Iced Tea](https://www.trendhunter.com/trends/hard-iced-tea-line). The brewery notes that "The idea for Not Your Mom's was driven by consumer demand for [fruit and tea flavors](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages), which currently place within the top three most popular flavors across craft beer, cider and FMBs." These fruit-flavored craft beer products are branded in a way that feels homespun and straight from the kitchen, but with an alcoholic twist. As a range of [dessert-inspired beers](https://www.trendhunter.com/trends/brothers-cider-flavors), the sweet alcohol can be consumed straight out of the bottle or served as part of a decadent ice cream float. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 18% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Fruit-infused Craft Beers:** Creating craft beers infused with fruity flavors offers disruptive innovation opportunities for breweries to tap into the growing demand for fruit and tea flavors in the craft beer market. - **Craft Beer Branding:** Developing branding that evokes a homespun and kitchen-inspired feel presents disruptive innovation opportunities for breweries to differentiate themselves and attract consumers looking for unique and nostalgic beer experiences. - **Dessert-inspired Alcoholic Beverages:** Introducing dessert-inspired beers that can be enjoyed on their own or incorporated into decadent ice cream floats opens up disruptive innovation opportunities for breweries to create innovative and indulgent beverage offerings. ### Sectors Adopting This - **Craft Beer:** Craft breweries can explore the fruit-infused beer trend to appeal to a broader consumer base and stand out in the competitive craft beer industry. - **Beverage Packaging:** Packaging companies can take advantage of the craft beer branding trend by offering creative, homespun-inspired packaging solutions that align with the unique positioning of fruit-flavored craft beers. - **Ice Cream and Frozen Desserts:** Ice cream and frozen dessert companies can collaborate with breweries to create unique beer-infused ice cream flavors, capitalizing on the dessert-inspired alcoholic beverage trend and offering new indulgent options for consumers. ## Related on Trend Hunter - [Fruit-Infused Vodka Waters](https://www.trendhunter.com/trends/fruit-infused-vodka-water.md) - [Beer-Cider Hybrids](https://www.trendhunter.com/trends/apple-crisp-ale.md) - [Fruity Collaboration Retailer Beers](https://www.trendhunter.com/trends/brewdog-beers.md) - [Fruity Vodka Cocktails](https://www.trendhunter.com/trends/mom-water.md) - [Blueberry-Based Fruited Ales](https://www.trendhunter.com/trends/fruited-ales.md) - [Strawberry-Spiked Blonde Ales](https://www.trendhunter.com/trends/strawberry-blonde-ale.md) - [Apple-Infused Light Pilsners](https://www.trendhunter.com/trends/light-pilsner.md) - [Free-From Hard Tea Refreshments](https://www.trendhunter.com/trends/mom-water-iced-tea-vodka.md) - [Collaboration Fruit-Forward Beers](https://www.trendhunter.com/trends/big-berry-attitude.md)