# Refreshing Alcoholic Sodas Not Your Father’s Ginger Ale is Delicious and Exactly as Titled By Michael Hemsworth | Published 2015-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/not-your-fathers-ginger-ale References: [coolmaterial](http://coolmaterial.com/food-drink/not-your-fathers-ginger-ale/) & [smalltownbrewery](http://smalltownbrewery.com) Despite the word ale being in the title of the soda, ginger ale is traditionally an [alcohol-free refreshment](https://www.trendhunter.com/trends/favorful-nonalcoholic-beer), but that certainly isn't the case with Not Your Father’s Ginger Ale, which is deliciously brewed to have a 5.9% ABV. Now, Not Your Father’s Ginger Ale isn't ginger ale that has had alcohol added to it, but is rather an ale that has been brewed with fresh ginger to offer ladies and gentlemen alike a refreshing, easy to drink beer that's something of a hybrid between a classic beer and a soda. Best served over ice, Not Your Father’s Ginger Ale features old fashioned branding that helps increase the masculine aesthetic and catch the eyes of guys passing by it in the beer aisle. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 44% | Activity: 81% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Alcoholic Sodas:** Opportunity for creating more alcoholic sodas by combining traditional drinks with alcohol. - **Hybrid Beverages:** Opportunity to develop and market beverages that combine elements of both classic beers and sodas. - **Masculine Branding:** Opportunity to utilize old-fashioned branding to appeal to male consumers in the beer aisle. ### Industries Being Reshaped - **Craft Beer:** Disruptive innovation opportunity for craft breweries to produce alcoholic sodas that differentiate themselves in the market. - **Soft Drinks:** Opportunity for soft drink manufacturers to venture into the alcoholic beverage market by creating hybrid beverages. - **Marketing and Branding:** Opportunity for marketing and branding agencies to assist beverage companies in developing effective strategies for targeting male consumers in the beer aisle. ## Related on Trend Hunter - [Better-for-You Ginger Sodas](https://www.trendhunter.com/trends/soft-drinks-for-adults.md) - [Canned Brewed Ginger Beers](https://www.trendhunter.com/trends/brewed-ginger-beer.md) - [Fiber-Rich Ginger Ales](https://www.trendhunter.com/trends/ginger-ale.md) - [Sparkling Ginger Drinks](https://www.trendhunter.com/trends/sparkling-ginger-drink.md) - [All-Natural Honey-Sweetened Sodas](https://www.trendhunter.com/trends/fresh-fizz-soda.md) - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md) - [Plant-Based Alcohol Alternatives](https://www.trendhunter.com/trends/tenneyson.md) - [Flavorful Non-Alcoholic Beers](https://www.trendhunter.com/trends/favorful-nonalcoholic-beer.md) - [Fruity Low-ABV Beverages](https://www.trendhunter.com/trends/the-boston-beer-company-1.md)