# Better-for-You Dirty Sodas Main Squeeze Juice Co. Craated the ‘Not So Dirty Soda’ with Poppi By Katherine Pendrill | Published 2026-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/not-so-dirty-soda References: [qsrmagazine](https://www.qsrmagazine.com/news/main-squeeze-juice-co-launches-not-so-dirty-soda-with-poppi/) & [mainsqueezejuiceco](https://www.mainsqueezejuiceco.com/limited-time-menu/)  [Main Squeeze Juice Co.](https://www.trendhunter.com/trends/hot-chai-cookie) is looking to put a wellness-inspired twist on the [dirty soda craze](https://www.trendhunter.com/trends/dirty-soda-lineup) with the debut of its new 'Not So Dirty Soda.' For those unfamiliar, dirty soda is a drink trend that involves adding flavored syrups, creams, fruit juices, and other add-ins to soda. Main Squeeze Juice Co. wanted to offer its own take on this trend, but stick to its commitment to offering better-for-you beverage options. So to do this, the brand teamed up with the prebiotic soda brand [Poppi](https://www.trendhunter.com/trends/poppi-2). The result is the Not So Dirty Soda, which consists of Poppi soda mixed with light vanilla flavor, half a pump of agave, and dairy-free cold foam on top. As Chelsea Penne, Main Squeeze's Senior Marketing Manager, explains, "Not So Dirty Soda is exactly the kind of innovation we love bringing to our menu — fun, flavorful, and made with ingredients that align with how our guests want to feel." Image Credit: Main Squeeze Juice Co. ## Trend Insights (Trend Hunter) - Score: 8.8/10 - Popularity: 97% | Activity: 96% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Better-for-you Mocktailization:** A shift toward indulgent nonalcoholic beverages that prioritize functional ingredients and lower-calorie sweeteners signals opportunities for new beverage formats that compete with alcoholic cocktails and traditional sodas. - **Functional Soda Hybridization:** Combining prebiotic, probiotic, or adaptogenic ingredients with carbonated soft drinks is creating a hybrid category that blurs wellness beverages and mainstream soda offerings. - **Clean Indulgence Customization:** Personalized drink add-ins using natural sweeteners, dairy-free foams, and botanical flavors are enabling premiumization of casual beverage menus without reliance on artificial ingredients. ### Who This Affects Most - **Quick-service Restaurants:** Fast-casual chains and cafes are positioned to transform beverage menus into high-margin wellness-centric offerings that drive repeat visits and differentiate brand experience. - **Beverage Manufacturing:** Soda and mixer producers face an opening to reformulate products toward functional benefits and clean-label claims that appeal to health-conscious consumers. - **Food Tech & Ingredients:** Ingredient suppliers and startups developing dairy-free foams, natural syrups, and prebiotic formulations can create plug-and-play solutions that accelerate healthier menu innovations. ## Related on Trend Hunter - [Vanilla Creme-Spiked Sodas](https://www.trendhunter.com/trends/pepsi-dirty-soda.md) - [Viral Trend-Inspired Confections](https://www.trendhunter.com/trends/twizzlers-straws.md) - [Pop-Culture-Inspired Soda Drinks](https://www.trendhunter.com/trends/popcultureinspired-soda.md) - [Dirty Soda Fragrance Kits](https://www.trendhunter.com/trends/dirty-soda-layering-bundle.md) - [Seasonal Dirty Soda Drinks](https://www.trendhunter.com/trends/dirty-del.md) - [Handcrafted Dirty Soda Refreshments](https://www.trendhunter.com/trends/hopdoddy-burger-bar-dirty-sodas.md) - [Cafe Brand Dirty Sodas](https://www.trendhunter.com/trends/ziggis-soda-dirty-soda.md) - [Dirty Soda Shops](https://www.trendhunter.com/trends/fiiz-drinks.md) - [Customizable Dirty Soda Shops](https://www.trendhunter.com/trends/swig.md)