# Two-Sided Snapshots The Not One Less Camera Ensures That the Photographer is Included Too By Amelia Roblin | Published 2012-12-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/not-one-less-camera References: [yankodesign](http://www.yankodesign.com/2012/12/13/photographing-the-photographer/) & [moma.gr](http://www.moma.gr/photographing-the-photographer/) The photos taken by the Not One Less Camera wouldn't have as visually cohesive a look as they would if you used the timed shutter and tripod technique. Having said that, there is a definite appeal to the way that this [point-and-shoot](https://www.trendhunter.com/trends/modular-camera) functions that is great for amusement and documentary purposes. The [digital camera](https://www.trendhunter.com/trends/manual-holo) integrates the usual forward-facing lens along with a tiny rear-facing one. When the user goes to capture any scene at all, his own pose at the time of pressing the button will show up in a frame in the bottom corner of the picture. This feature of Ji Lin's Not One Less Camera applies a photographic signature to each snapshot and affords the opportunity to have fun on both sides of the device. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 26% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Two-sided Cameras:** Incorporating a rear-facing lens into digital cameras to capture both the subject and the photographer is a disruptive innovation opportunity for the photography industry. - **Photographic Signatures:** Adding unique visual elements to each snapshot, such as the photographer's pose, can create a trend of personalized and playful photography that other industries can adapt to marketing and branding strategies. - **Amusement Photography:** Focusing on creating visually appealing and entertaining snapshots can open up a new market for the photography industry, especially for social media and online sharing platforms. ### Industries Being Reshaped - **Photography:** The Not One Less Camera's two-sided snapshots and photographic signatures can disrupt traditional photography techniques and create new opportunities for the industry. - **Marketing and Advertising:** Adapting the trend of photographic signatures to branding and marketing can help companies personalize their campaigns and connect with their audience in a playful and relatable way. - **Social Media and Online Sharing:** The trend of amusement photography can be applied to social media and online sharing platforms, creating new ways for users to engage with content and express themselves. ## Related on Trend Hunter - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Quad-Lens GIF Cameras](https://www.trendhunter.com/trends/moment-3d-camera.md) - [Translucent Pocket Cameras](https://www.trendhunter.com/trends/clearcam.md) - [Intuitive Double-Exposure Film Cameras](https://www.trendhunter.com/trends/kodak-snapic-a1.md) - [Tactile Digital Cameras](https://www.trendhunter.com/trends/camera-1.md) - [Low-Light Instant Camera Concepts](https://www.trendhunter.com/trends/polaroid-go-camera.md) - [Screen-Free Digital Cameras](https://www.trendhunter.com/trends/camp-snap-camera.md) - [Selfie-Friendly Dual-Lens Cameras](https://www.trendhunter.com/trends/rollei-powerflex-x8-dual-lens.md) - [Hybrid Instant Cameras](https://www.trendhunter.com/trends/leica-sofort-2.md)