# Mental Health Mood Walls The 'Not Myself Today' Campaign Inspires a Simple Act By Romina S. Cortellucci | Published 2012-07-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/not-myself-today-campaign References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/not-myself-today-blok-design) & [ww.blokdesign](http://ww.blokdesign.com/) The 'Not Myself Today' campaign used a high-impact installation in the heart of Toronto to engage an open dialogue on mental health. The Toronto-based design studio [Blok Design](https://www.trendhunter.com/trends/blok-smart-cutting-board) worked with Partners for Mental Health in order to create the campaign and help improve the mental health of Canadians. Using a [massive wall](https://www.trendhunter.com/trends/humanise-wall) at a heavily travelled intersection intrigues passersby, who are then encouraged to take one of the [mood pins](https://www.trendhunter.com/trends/global-mood-ring) adorning the wall. The rainbow-colored pins reflect the spectrum of human emotions. The simple act of wearing one's emotions in public helped those involved share their stories, inspiring pledge support. Blok Design has create a public participatory movement that is beautiful inside and out. The Not Myself Today campaign shows the world it is okay to wear emotions on your sleeve. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 84% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### What's Driving This Trend - **Mental Health Awareness:** Opportunity to create innovative campaigns and installations that promote mental health awareness and encourage open dialogue. - **Public Participatory Movement:** Opportunity to engage the public in meaningful ways through installations and campaigns that inspire participation and support. - **Emotional Expression:** Opportunity to create products or experiences that allow individuals to express and share their emotions openly and authentically. ### Who This Affects Most - **Design and Advertising:** Opportunity for design studios and advertising agencies to develop impactful campaigns and installations that create awareness and foster support for mental health. - **Healthcare and Wellness:** Opportunity for healthcare providers and wellness organizations to integrate mental health awareness campaigns and programs to improve the well-being of their communities. - **Fashion and Accessories:** Opportunity for fashion brands and accessory companies to create products that allow individuals to express their emotions and support mental health through wearable items. ## Related on Trend Hunter - [Men-Targeted Mental Health Campaigns](https://www.trendhunter.com/trends/pringles-and-movember.md) - [Mental Health Awareness Campaigns](https://www.trendhunter.com/trends/itv.md) - [Prescriptive Mental Health Posters](https://www.trendhunter.com/trends/parkrun.md) - [Positive Affirmation Decals](https://www.trendhunter.com/trends/mental-health-awareness-campaign.md) - [Mental Health-Centric Contest Campaigns](https://www.trendhunter.com/trends/carlton-cards.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Two-Person Seesaw Benches](https://www.trendhunter.com/trends/a-problem-halved.md) - [Mental Health Campaigns](https://www.trendhunter.com/trends/no-one-is-left-behind.md) - [Social Media Wellness Campaigns](https://www.trendhunter.com/trends/mind-your-wellness.md)