# Typography Nerd Tees 'Not My Type' Shirts Proclaim Your Font Allegiance By Marissa Brassfield | Published 2010-05-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/not-my-type-shirts References: [notcot.org](http://www.notcot.org/post/30415/) & [not-my-type](http://www.not-my-type.com/index.html) These 'Not My Type' shirts are a [geeky (but adorable) way](https://www.trendhunter.com/trends/the-monsters) to proclaim your distaste of a forbidden font. The 'Arial is Not My Type' shirt, for example, is written in Helvetica. And the 'Comic Sans is Not My Type' shirt is written in DaveGibbons. [Word nerdery](https://www.trendhunter.com/trends/font-tester) at its best! All 'Not My Type' shirts are made according to the principles of the Fair Wear Foundation, which supports fair trade practices for workers. To pick up a shirt of your own, see the links provided. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers) ## Key Themes ### What Makes This Trend Stand Out - **Typography Shirts:** The rise of typography shirts presents an opportunity for fashion brands to tap into the growing demand for geeky and niche apparel. - **Font Allegiance:** The emergence of font allegiance shirts highlights the potential for custom clothing companies to cater to specific design preferences and create a sense of community among typography enthusiasts. - **Word Nerdery:** The popularity of word nerdery-themed shirts opens up possibilities for retailers to target language enthusiasts with clever and witty apparel designs. ### Sectors Adopting This - **Fashion:** The fashion industry can explore new product lines by incorporating typography shirts into their collections, appealing to a niche customer base. - **Custom Clothing:** The custom clothing industry can leverage the font allegiance trend by offering personalized typography shirts that cater to individual font preferences and design aesthetics. - **Retail:** Retailers specializing in witty and niche apparel can capitalize on the word nerdery trend by curating a selection of word-themed shirts that resonate with language enthusiasts. ## Related on Trend Hunter - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Typographic Matchmaking Games](https://www.trendhunter.com/trends/font-connectoin.md) - [Playful Font-Associated Personalities](https://www.trendhunter.com/trends/adobe-acrobat.md) - [Quirky Snack-Inspired Fonts](https://www.trendhunter.com/trends/cheetos-other-hand-font.md) - [Limited Art Apparel Collections](https://www.trendhunter.com/trends/autotype.md) - [Innovative Typeface Collections](https://www.trendhunter.com/trends/sharp-type.md) - [Typography Learning Games](https://www.trendhunter.com/trends/font-guesser.md) - [Typography Food Campaigns](https://www.trendhunter.com/trends/pumpui.md) - [Instant Noodle-Crafted Fonts](https://www.trendhunter.com/trends/times-new-ramen.md)