# Plant-Based Mayonnaise Spreads The Not Company's 'Not Mayo' is Made with Chickpeas, Water & Salt By Laura McQuarrie | Published 2017-10-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/not-mayo References: [vegnews](http://vegnews.com/articles/page.do?pageId=10164&catId=1) & [thenotcompany](http://www.thenotcompany.com/) As an alternative to producing a traditional mayonnaise spread with eggs, The Not Company from Chile makes its 'Not Mayo' from [chickpeas, water and salt](https://www.trendhunter.com/trends/omami-chickpea-tofu). To create its [eggless mayonnaise spread](https://www.trendhunter.com/trends/almond-oil-mayonnaise), The Not Company uses artificial intelligence to understand food on a structural level, but recreate favorites in a way that's both healthy and sustainable rather than damaging to humans and the planet. As The Not Company puts it, "We want to change the way we make the food we love, rather than changing the food we love." Following the release of Not Mayo, the company's first commercial product, The Not Company has plans to launch a range of other alternative products like Not Yoghurt, [Not Milk and Not Cheese](https://www.trendhunter.com/trends/nutella-plantbased). ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 72% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Alternative Mayonnaise:** Innovative companies like The Not Company are creating eggless mayonnaise spreads using alternative ingredients. - **Artificial Intelligence in Food:** The use of AI in understanding food at a structural level opens up opportunities for creating healthier and sustainable alternatives. - **Diversification of Alternative Food Products:** Companies like The Not Company are expanding their product lines beyond mayonnaise to offer alternative alternatives like Not Yoghurt, Not Milk, and Not Cheese. ### Where This Applies - **Food Manufacturing:** Traditional food manufacturers can explore the production of alternative mayonnaise and other food products using innovative ingredients and methods. - **Artificial Intelligence:** The AI industry can find opportunities in applying AI technology to understand and recreate food products in a healthier and sustainable manner. - **Dairy Alternatives:** The growing market for dairy alternatives presents opportunities for companies to develop and market products in the alternative food industry. ## Related on Trend Hunter - [Allergy-Friendly Mayo Spreads](https://www.trendhunter.com/trends/soy-free-vegan-mayo.md) - [Creamy Chickpea-Based Spreads](https://www.trendhunter.com/trends/nike-vmayo.md) - [Versatile Creamy Vegan Sauces](https://www.trendhunter.com/trends/notmayo-chipotle.md) - [Plant-Based Chipotle Dressings](https://www.trendhunter.com/trends/notmayo-chipotle-squeeze.md) - [Chip-Flavored Condiments](https://www.trendhunter.com/trends/notmayo-doritos.md) - [Oat-Based Vegan Mayos](https://www.trendhunter.com/trends/organic-vegan-mayo.md) - [AI-Generated Chicken Alternatives](https://www.trendhunter.com/trends/notchicken.md) - [Chickpea-Based Alt Creams](https://www.trendhunter.com/trends/notcreme.md) - [Umami Plant-Based Mayos](https://www.trendhunter.com/trends/kewpie-vegan-mayo-dressing-and-spread.md)