# Unstandardized Ethical Accessories Not Mass Produced Promotes Beyond the Department Stores By Andrew Robertson | Published 2012-04-12 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/not-mass-produced References: [facebook](http://www.facebook.com/NotMassProduced) & [notmassproduced](http://www.notmassproduced.com/index.htm) The UK-based company Not Mass Produced is dedicated towards promoting UK, French and other European artisans who abide by [ethical and eco-friendly practices](https://www.trendhunter.com/trends/kzk-studio). By reducing their carbon footprint and buying local, the group is supporting the economy while making a positive impact on social and economic forces. Following a quality versus quantity approach, Not Mass Produced ensures that the products they sell and the artists they support go towards preserving [traditional artisan crafts](https://www.trendhunter.com/trends/handcrafted-jewelrys) and skills. Big name brands have the monopoly on the fashion market due to their sponsored ad campaigns and season-based promotions; however, a great deal of talent exists within the independent and self-promoted sphere. Often times these artists don't get the recognition they deserve, but great, ethical fashion is abundant -- all you have to do is turn your attention away from the big display windows. **ContactInformation** Not Mass Produced [website](http://www.notmassproduced.com/) Not Mass Produced on [Facebook](http://www.facebook.com/NotMassProduced) Not Mass Produced on [Twitter](https://twitter.com/#!/notmassproduced) Not Mass Produced [blog](http://notmassproduceddotcom.blogspot.ca/) ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 78% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Ethical Fashion:** There is an opportunity for disruptive innovation in developing new ethical fashion products that cater to the growing market demand and support local artisans. - **Sustainable Consumption:** An opportunity exists to disrupt the traditional fashion market by promoting sustainable consumption and reducing our carbon footprint. - **Support of Local Economy:** There is a disruptive opportunity to promote the local economy through supporting local artisans with ethical and eco-friendly practices. ### Where This Applies - **Fashion Industry:** The fashion industry can disrupt traditional norms by adopting and promoting ethical and sustainable consumption practices, while supporting local artisans. - **Artisan Industry:** Artisan industry can disrupt traditional norms by incorporating ethical and eco-friendly practices that promote sustainable consumption and support the local economy. - **Online Retail Industry:** There is a disruptive opportunity for online retail companies to explore and promote ethical and sustainable consumption practices, featuring the work of local artisans. ## Related on Trend Hunter - [D2C Artisan Marketplaces](https://www.trendhunter.com/trends/artisan-marketplace1.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Ethical Luxury Shopping Platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Handcrafted Jewelry Brands](https://www.trendhunter.com/trends/pretty-weird.md) - [Sleek Pattern-Heavy Garments](https://www.trendhunter.com/trends/damson-madder.md) - [Contemporary Artistic Lifestyle Brands](https://www.trendhunter.com/trends/kunn-collective.md)