# Renowned Chef Burger Campaigns Burger King UK Launches its 'Not Made by Gordon' Spot By Debra John | Published 2025-09-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/not-made-by-gordon References: [marketing-interactive](https://www.marketing-interactive.com/gordon-ramsay-serves-up-wagyu-burger-not-made-by-him-for-burger-king) 'Not Made by Gordon' is the title of [Burger King UK’s](https://www.trendhunter.com/trends/wagyu-burger) latest campaign, launched to introduce its new '[Wagyu](https://www.trendhunter.com/trends/wagyu-steakhouse-burgers) Burger' in partnership with chef Gordon Ramsay. The tongue-in-cheek initiative highlights the indulgence of the product while making clear that Ramsay himself is not responsible for preparing it. Developed with [BBH London](https://www.trendhunter.com/trends/bundles-of-joy), the one-minute spot opens with Ramsay appearing at a Burger King drive-thru window, handing a Wagyu burger to a surprised customer. As Ramsay outlines the burger’s premium ingredients, the customer bluntly asks whether he made it, to which Ramsay replies that he did not. The narrative then shifts to a comedic sequence showing Ramsay preparing to step into a Burger King kitchen, eager to contribute. Despite his reputation as a world-renowned chef, employees confidently decline his offer, reinforcing that the burger stands on its own merit. The advertisement concludes with the campaign line displayed over close-up visuals of the new Wagyu burger, emphasizing its premium qualities while retaining Burger King’s characteristically playful tone. Image Credit: Burger King UK ## Trend Insights (Trend Hunter) - Score: 8.1/10 - Popularity: 93% | Activity: 99% | Freshness: 50% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Chef Collaborations:** Brands are increasingly leveraging celebrity chefs in marketing campaigns to imbue products with a sense of exclusivity and culinary expertise. - **Premium Fast Food Offerings:** Fast-food chains are introducing high-quality, premium ingredients to cater to a more discerning consumer base seeking gourmet experiences without the price tag. - **Humorous Brand Messaging:** Companies are utilizing humor in advertising to create memorable experiences and differentiate their brand in a competitive market. ### Sectors Adopting This - **Fast-food Industry:** The fast-food sector is witnessing a shift towards incorporating gourmet menu items, appealing to customers looking for quick yet high-quality food options. - **Advertising and Marketing:** Ad agencies are crafting innovative campaigns that blend humor with celebrity endorsements to engage audiences and boost brand recognition. - **Celebrity Endorsement Sector:** The rise in collaborations between brands and well-known culinary figures indicates a growing strategy to enhance product appeal through trusted personal brands. ## Related on Trend Hunter - [Chef-Backed Premium Burgers](https://www.trendhunter.com/trends/wagyu-burger.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Plant-Based Cuisine QSR Campaigns](https://www.trendhunter.com/trends/burger-king-uk-campaign.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Chef-Starring Plant-Based Butter Ads](https://www.trendhunter.com/trends/flora-skip-the-cow.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Butter Alternative Chef Partnerships](https://www.trendhunter.com/trends/i-cant-believe-its-not-butter-and-gordon-ramsey.md) - [Burger Branded Button-Ups](https://www.trendhunter.com/trends/bbh.md) - [Gourmet Salad-Inspired Burgers](https://www.trendhunter.com/trends/gourmet-saladinspired-burgers-burger-king-uk-launches-the-bacon-caesar-coll.md)