# Graphic-Informed Sneakers The Air Jordan 1 'Not For Resale' Sneakers Received a Tonal Makeover By Amy Duong | Published 2018-12-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/not-for-resale References: [hypebeast](https://hypebeast.com/2018/11/air-jordan-1-not-for-resale-sail-black-varsity-red-release-date) & [nike](https://www.nike.com/us/en_us/) The signature [Air Jordan 1](https://www.trendhunter.com/trends/midnight-navy-colorway-1) 'Not For Resale' sneakers made their debut last month with a captivating finish of black and yellow tones. The latest iteration of the silhouette is complete in a colorway along with text graphics designs. The new tonal version is complete in Sail, black and Varsity Red -- the Sail hue adorns the perforated toe area, side panels and midsoles. The Varsity Red completes the outsoles and wraps around the ankles, whereas the black tone surrounds the lacing system, Swoosh, heel and tongue. The text graphics found throughout the model include "No Photos" around the heels, "Wear Me" on the tongue and "Not For Resale" on the midsole. The sneakers dropped on November 7th online at [Nike](https://www.trendhunter.com/trends/fire-red-colorway) and at select [Jordan Brand](https://www.trendhunter.com/trends/1-low-method-of-make-v3) stockists. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Tonal Sneakers:** Opportunity to create unique sneaker designs using a single color palette. - **Text Graphics:** Potential to incorporate text-based designs on various products to add visual interest. - **Limited Edition Releases:** Disruptive potential to create hype and exclusivity through limited edition sneaker drops. ### Who This Affects Most - **Footwear:** Opportunity for footwear brands to innovate and stand out through unique design elements. - **Fashion:** Fashion industry can explore the use of text graphics across different clothing and accessory items. - **E-commerce:** Online retailers can leverage limited edition releases to drive traffic and sales. ## Related on Trend Hunter - [Stark Red-Tonal Basketball Shoes](https://www.trendhunter.com/trends/fire-red-colorway.md) - [Deep Navy Tonal Sneakers](https://www.trendhunter.com/trends/midnight-navy-colorway-1.md) - [Expanded Simplistic Mid Sneakers](https://www.trendhunter.com/trends/rare-air.md) - [Greyscale Leather Speckled Sneakers](https://www.trendhunter.com/trends/fear-colorway-1.md) - [Monochromatic Speckled Sneakers](https://www.trendhunter.com/trends/white-cement-colorway.md) - [Red-Accented Basketball Sneakers](https://www.trendhunter.com/trends/true-red-colorway.md) - [Distressed Crackled Leather Sneakers](https://www.trendhunter.com/trends/black-toe-colorway.md) - [Richly Green-Toned Sneakers](https://www.trendhunter.com/trends/jordan-retro-1-high.md) - [Light-Tonal Low Basketball Sneakers](https://www.trendhunter.com/trends/air-jordan-1-low-3.md)