# Scandalously Cheeky Shorts The Dree Hemingway AY Not Dead Spring 2011 Campaign is Smokin' By Zoe Badley | Published 2010-08-19 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/not-dead-spring-2011-campaign References: [glamcheck](http://www.glamcheck.com/fashion/2010/08/17/dree-hemingway-a-y-not-dead-spring-2011-campaign/) & [aynotdead.ar](http://www.aynotdead.com.ar/) Are they shorts or a just [strip of denim](https://www.trendhunter.com/trends/springsummer-2025-denim-collection)? Who knows, but one thing is for sure, the Dree Hemingway AY Not Dead Spring 2011 Campaign is getting everyone hot and bothered. This fearless fashion model is smoking hot donning barely-there clothing, which ranges from [cheeky shorts](https://www.trendhunter.com/trends/sydney-sweeney-1) to [racy crop tops](https://www.trendhunter.com/trends/songs-of-siren). Be sure to check out the gallery for more photos of the Dree Hemingway AY Not Dead Spring 2011 Campaign, which was shot by photographer Sebastian Faena. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Barely-there Clothing Trend:** Opportunity for disruptive innovation in creating garments with daring designs that push the limits of traditional fashion. - **Cheeky Shorts Trend:** Opportunity for disruptive innovation in creating a unique line of shorts that offers a combination of original designs and comfort. - **Racy Crop Tops Trend:** Opportunity for disruptive innovation in creating a new line of crop tops that offers a balance between sex appeal and sophistication. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can capitalize on these trends by creating daring and unique designs that appeal to a young and adventurous market. - **Retail Industry:** Retailers can benefit by stocking up on clothing that incorporates these daring designs to meet the increasing demand from consumers. - **Photography Industry:** The photography industry can capitalize on these trends by creating more photoshoots that showcase these daring designs and help promote them to a wider audience. ## Related on Trend Hunter - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)