# Mocking Burger Campaigns Burger King Mocks McDonalds with The Not Big Macs Menu Feature By Amy Duong | Published 2019-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/not-big-macs References: [highsnobiety](https://www.highsnobiety.com/p/burger-king-mcdonalds-big-mac/) & [burgerking](https://burgerking.ca/) [Burger King](https://www.trendhunter.com/trends/real-size-campaign) returns with another great marketing tactic that finds [McDonalds](https://www.trendhunter.com/trends/mcdonalds-japan-frappe) on the other end -- featuring the new 'Not Big Menu.' Following [McDonald's](https://www.trendhunter.com/trends/street-fighter-menu) lost an infringement battle against Ireland's Superman's fast food chain when it tried to claim that it breached their trademark of the Big Mac. The 'EU Intellectual Property Office' determined that McDonalds had lost its trademark to "Big Mac" due to lack of proof. Burger King took this as an opportunity to rename some of its menu items to mock the matter. Some of the menu items include 'The Anything but a Big Mac,' 'Big Mac-Mac but Flame Grilled Of Course,' 'Burger Big Mac Wished It Was,' 'Like a Big Mac, But Actually Big,' and 'Kind of Like a Big Mac, But Juicer and Tastier.' This stunt is exclusive to Sweden only. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 58% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Mocking Burger Campaigns:** Disruptive innovation opportunity: Companies can leverage humorous marketing tactics to mock competitors and generate buzz. - **Renaming Menu Items:** Disruptive innovation opportunity: Restaurants can rename menu items to creatively mock trademark disputes and attract attention from consumers. - **Humor-based Marketing:** Disruptive innovation opportunity: Brands can use humor as a strategic tool to engage with their target audience and differentiate themselves from competitors. ### Sectors Adopting This - **Fast Food:** Disruptive innovation opportunity: Fast food chains can employ creative marketing tactics, such as mock campaigns, to capture consumer attention and gain a competitive edge. - **Trademark Law:** Disruptive innovation opportunity: Legal professionals specializing in trademark law can explore innovative strategies to help clients protect their intellectual property and navigate trademark disputes effectively. - **Advertising and Marketing:** Disruptive innovation opportunity: Advertising and marketing agencies can assist brands in developing unique and humorous campaigns to generate brand awareness and increase customer engagement. ## Related on Trend Hunter - [Comedic Limited-Time Burgers](https://www.trendhunter.com/trends/fake-burger-1.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [QSR Burger Chain Campaigns](https://www.trendhunter.com/trends/whopper-island.md) - [Upsized Fast-Food Burgers](https://www.trendhunter.com/trends/big-king-burger.md) - [Burger-Inspired Mystery Mockumentaries](https://www.trendhunter.com/trends/the-icon-1.md) - [Rival QSR Burger Promotions](https://www.trendhunter.com/trends/carls-jr-sad-mac-buy-back-promotion.md) - [Street Burger Campaigns](https://www.trendhunter.com/trends/street-fighter-menu.md) - [Hackable Fast Food Menus](https://www.trendhunter.com/trends/hacked-menu-items.md)