# Deceiving Disposable Dishware The 'I'm Not a Paper Plate' Set is Cutely Eco-Conscious By Meghan Young | Published 2010-09-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/not-a-paper-plate References: [bookofjoe](http://www.bookofjoe.com/2010/09/i-said-be-careful-that-paper-plate-isnt.html) & [lighterside](http://www.lighterside.com/product/im) [Paper plates](https://www.trendhunter.com/trends/studio-tigress) are useful and all, but they are also wasteful; that's why I'm really digging the 'I'm Not a Paper Plate' set. Deceit may not be a good trait, but in this case I'll turn the other cheek considering that it does more good than harm. Accompanying the 'I'm Not a Paper Plate' set is the 'I'm Not a [Plastic Cup](https://www.trendhunter.com/trends/beer-biocup)' collection. Cute, quirky and full of character, you don't have to be [eco-conscious](https://www.trendhunter.com/trends/cutlery-dispenser) to want these dishes. Sold for under $20 for a set of four, they're worth it. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 58% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-conscious Dishware:** Opportunity for disruptive innovation in creating eco-friendly and sustainable alternatives to wasteful disposable dishware. - **Cute and Quirky Collections:** Opportunity for disruptive innovation in designing unique and charming dishware collections that appeal to a wide range of consumers. - **Affordable and Sustainable:** Opportunity for disruptive innovation in producing affordable and environmentally-friendly dishware that provides value to consumers. ### Industries Being Reshaped - **Home Goods:** Disruptive innovation opportunities in the home goods industry to create eco-friendly and stylish dishware alternatives. - **Kitchenware:** Disruptive innovation opportunities in the kitchenware industry for creating attractive and eco-conscious dishware collections. - **Sustainable Packaging:** Disruptive innovation opportunities in the sustainable packaging industry to develop eco-friendly and practical solutions for disposable dishware. ## Related on Trend Hunter - [Coordinated Children-Focused Tableware](https://www.trendhunter.com/trends/tableware-bundle-for-children.md) - [Reusable Folding Storage Plates](https://www.trendhunter.com/trends/calzone-tableware.md) - [Chic Stackable Tableware Collections](https://www.trendhunter.com/trends/tableware-ecosystem.md) - [Eye-Catching Reusable Beverage Cups](https://www.trendhunter.com/trends/reusable-beverage-cup.md) - [Aesthetically Pleasing Cutlery Kits](https://www.trendhunter.com/trends/pocket-utensil-set.md) - [Compostable Fiber Tablewares](https://www.trendhunter.com/trends/farmers-fiber-retail-collection.md) - [Eco-Friendly Kids Lunchware](https://www.trendhunter.com/trends/duck-duck-books.md) - [Creative Dipping Tableware](https://www.trendhunter.com/trends/dip-sea.md) - [Artsy Serving Tableware](https://www.trendhunter.com/trends/ecoresin-accented-cheese-and-charcuterie-serving-boards.md)