# Mountainous Holiday Ski Resorts Snøhetta Designed the Not a Hotel Rusutsu on Mount Yōtei By Amy Duong | Published 2024-07-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/not-a-hotel-rusutsu References: [dezeen](https://www.dezeen.com/2024/07/23/snohetta-not-a-hotel-rusutsu/) & [snohetta](https://www.snohetta.com/)  [Snøhetta](https://www.trendhunter.com/trends/not-a-hotel-1) designs the [Not A Hotel](https://www.trendhunter.com/trends/not-a-hotel-setouchi) Rusutsu for the hospitality brand and it is located in a [ski resort on the foothills](https://www.trendhunter.com/trends/ski-house) of Mount Yōtei on Hokkaido Island. It has a minimal aesthetic which is inspired by the surrounding topography. Once te project is completed, it will have a crescent-shaped structure that dips to the middle and measures 1,200 square meters. The lower section will rest partially below the ground and the curved edges on the upper floors will be cantilevered to form outdoor spaces on both ends. Managing director of Snøhetta, Asia Richard Wood speaks about the design project and their process. "Our approach always has a fundamental connection to nature, striving to create a profound unity between our surroundings and design. For this project, we are inspired by the extraordinary natural setting, offering visitors a unique experience at the foothills of the majestic Mount Yōtei." Image Credit: ZOA Studio ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 30% | Activity: 25% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Luxury Retreats:** Hotels are increasingly adopting minimalist designs that harmonize with natural surroundings, offering a tranquil escape for visitors. - **Crescent-shaped Structures:** Architectural designs featuring crescent-shaped structures are emerging, maximizing both aesthetics and functional outdoor spaces. - **Integration with Nature:** New hospitality projects are focusing on integrating their designs profoundly with the natural landscape to enhance guest experiences. ### Where This Applies - **Hospitality:** The hospitality industry is evolving towards creating unique, nature-integrated experiences for high-end travelers. - **Architecture:** Architectural firms are innovating with forms and materials that offer seamless integration with natural topography. - **Luxury Travel:** Luxury travel is shifting towards destinations that provide exclusive access to natural and minimally-impacted environments. ## Related on Trend Hunter - [Zenith Retreat Designs](https://www.trendhunter.com/trends/not-a-hotel-1.md) - [Architectural Tranquil Cabin Retreats](https://www.trendhunter.com/trends/bolder-londges.md) - [Mountainous Hikers Refuge](https://www.trendhunter.com/trends/refuge-de-barroud.md) - [Mountain Wellness Sanctuaries](https://www.trendhunter.com/trends/aman-niseko.md) - [Cliff Edge Wooden Cabins](https://www.trendhunter.com/trends/bolder-star-lodges.md) - [Japanese Island Holiday Villas](https://www.trendhunter.com/trends/not-a-hotel.md) - [Mountainous Alpine Hotel Extensions](https://www.trendhunter.com/trends/olympic-spa-hotel.md) - [Snow Mountain Minimal Homes](https://www.trendhunter.com/trends/snowfall-house.md) - [Mountain Courtyard Residences](https://www.trendhunter.com/trends/ski-house.md)