# Beachfront Villa Retreats The NOT A HOTEL AOSHIMA Adds the CHILL 2.0 and COAST Villas By Amy Duong | Published 2026-08-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/not-a-hotel-aoshima References: [notahotel](https://notahotel.com/en/properties/aoshima)  The NOT A [HOTEL AOSHIMA](https://www.trendhunter.com/trends/not-a-hotel-setouchi) expansion introduces the CHILL 2.0 and COAST villas, designed by Shin Ohori of GENERAL DESIGN to complement the resort's [subtropical beachfront setting](https://www.trendhunter.com/trends/villa-bo) in Miyazaki. CHILL 2.0 is a third-floor maisonette accommodating up to six guests with two ocean-facing bedrooms, a 21-meter infinity pool, a floating outdoor lounge with a sunken sofa and fireplace, and an integrated bath, sauna, and cold plunge. The expansion also adds a skateboard park and landscaped green spaces to the property. COAST is a duplex villa for up to four guests that combines a private swimming pool with a secluded garden on an oceanfront site. One of the four COAST residences is designed to accommodate guests with dogs, while the living room features 3.2-meter ceilings that enhance the open interior. The expansion also includes a renovated ocean-facing LDK restaurant designed by Ryu Kosaka of A.N.D., further extending the resort's shared amenities. Image Credit: NOT A HOTEL ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 26% | Activity: 11% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Amenity-rich Villas:** Luxury stays are evolving into self-contained wellness environments where private pools, saunas, cold plunges, and outdoor lounges create premium differentiation beyond traditional accommodations. - **Pet-friendly Luxury:** High-end hospitality increasingly includes dog-accommodating residences, reflecting demand for inclusive travel experiences that preserve comfort, privacy, and design standards. - **Resort Lifestyle Hybrids:** Properties that blend lodging with skate parks, landscaped social spaces, and destination dining signal new value in hospitality concepts built around curated everyday leisure. ### Where This Applies - **Luxury Hospitality:** Boutique resort operators can redefine beachfront stays through architect-designed villas that combine privacy, wellness amenities, and shared lifestyle programming. - **Wellness Tourism:** Integrated bath, sauna, cold plunge, and open-air relaxation spaces highlight growing commercial potential for restorative travel embedded directly into accommodation design. - **Experiential Real Estate:** Branded villa developments are expanding the role of property assets by combining residential-style ownership appeal with resort services and destination-level amenities. ## Related on Trend Hunter - [Roadtrip-Inspired Candy Collections](https://www.trendhunter.com/trends/flavors-of-the-open-road.md) - [Ultra-Luxurious Miami Beach Hotels](https://www.trendhunter.com/trends/the-setai-miami-beach.md) - [Shell Egg Market Re-Expansions](https://www.trendhunter.com/trends/shell-egg.md) - [Terracotta Hotel Facades](https://www.trendhunter.com/trends/the-mandarin-oriental-the-landmark.md) - [Island-Based Luxury Beachfront Hotels](https://www.trendhunter.com/trends/four-seasons-hotel-mykonos.md) - [Luxury Hotel Residencies](https://www.trendhunter.com/trends/luxury-hotel-residencies.md) - [Art-Focused Hotels](https://www.trendhunter.com/trends/marty-hotel-bordeaux.md) - [Retro-Inspired Rooftop Bars](https://www.trendhunter.com/trends/escondido-rooftop-bar.md) - [Modern Luxury Hotel Restaurants](https://www.trendhunter.com/trends/the-bodrum-edition1.md)